{"version":"1.0","provider_name":"Truesend","provider_url":"https:\/\/www.truesend.com\/blog","author_name":"Daya Mehra","author_url":"https:\/\/www.truesend.com\/blog\/author\/daya-mehra\/","title":"Email Personalization Techniques That Increase Click Rates - Truesend","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"tMJFLnUu1E\"><a href=\"https:\/\/www.truesend.com\/blog\/email-personalization-techniques-that-increase-click-rates\/\">Email Personalization Techniques That Increase Click Rates<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.truesend.com\/blog\/email-personalization-techniques-that-increase-click-rates\/embed\/#?secret=tMJFLnUu1E\" width=\"600\" height=\"338\" title=\"&#8220;Email Personalization Techniques That Increase Click Rates&#8221; &#8212; Truesend\" data-secret=\"tMJFLnUu1E\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.truesend.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/04\/email-personalization-techniques-that-increase-click-rates.jpg","thumbnail_width":800,"thumbnail_height":533,"description":"The email marketing industry has grown tremendously in the past few years as more and more people are now online and prefer emails over pamphlets. With the introduction of elements like list segmentation and email personalization. Personalized emails appeal to people, as they add a human touch to an otherwise transactional exchange between a brand [&hellip;]"}