{"id":4419,"date":"2026-07-31T12:39:38","date_gmt":"2026-07-31T12:39:38","guid":{"rendered":"https:\/\/www.truesend.com\/blog\/?p=4419"},"modified":"2026-07-31T12:40:02","modified_gmt":"2026-07-31T12:40:02","slug":"password-reset-email","status":"publish","type":"post","link":"https:\/\/www.truesend.com\/blog\/password-reset-email\/","title":{"rendered":"Password Reset Email: Best Practices &amp; Templates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">You want to access your account. Unfortunately, you have forgotten your password. We understand how annoying it can be. But don\u2019t you worry? That\u2019s where a <strong>password reset email <\/strong>comes to your rescue, or better yet, to transform the frustrating experience into a seamless one.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In general, these emails contain instructions on how to reset the password of your email account. They will also include a link that requires you to complete the action. Moreover, such emails may include extra security measures. These include an expiry date and\/or a code to be entered for process completion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Forgot the password to your email?<strong> <\/strong>Uh-oh! Nobody wants to encounter such a nerve-racking experience. It can be a hassle; however, there are ways you can reset your password. A <strong>forgot password email <\/strong>is sent to users when they request a new password.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So going forward, if you somehow forget your password and find yourself locked out of your account, you just need to search for the <a href=\"https:\/\/www.truesend.com\/transactional-emails\/reset-password\">password reset email<\/a> in your inbox. It&#8217;s a seamless way to access your account.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s dive right in.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#What_is_a_Password_Reset_Email\" >What is a Password Reset Email?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#Why_Emails_to_Reset_a_Password_are_Crucial\" >Why Emails to Reset a Password are Crucial<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#1_Keep_Accounts_Secure\" >1. Keep Accounts Secure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#2_Create_a_Positive_Customer_Experience\" >2. Create a Positive Customer Experience.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#Components_of_a_Password_Reset_Email\" >Components of a Password Reset Email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#3_Common_Mistakes_When_Designing_a_Password_Reset_Email_and_how_to_avoid_them\" >3 Common Mistakes When Designing a Password Reset Email (and how to avoid them)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#1_Sending_Plain_Text_Passwords_in_Emails\" >1. Sending Plain Text Passwords in Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#2_Accidentally_Looking_Like_Phishing_Emails\" >2. Accidentally Looking Like Phishing Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#3_Slow_Sending_or_Poor_Deliverability\" >3. Slow Sending or Poor Deliverability<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#10_Best_Practices_for_Password_Reset_Emails\" >10 Best Practices for Password Reset Emails<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#1_Land_in_the_inbox_immediately\" >1. Land in the inbox immediately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#2_Follow_a_KISS_Approach_Keep_it_Super_Simple\" >2. Follow a KISS Approach: Keep it Super Simple\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#3_Label_Your_Email_Precisely\" >3. Label Your Email Precisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#4_Use_One_Primary_CTA\" >4. Use One Primary CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#5_Send_a_Follow-Up_Email_Consistently\" >5. Send a Follow-Up Email Consistently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#6_Showcase_Your_Brand_Personality\" >6. Showcase Your Brand Personality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#7_Send_HTML_and_Text_Emails\" >7. Send HTML and Text Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#8_Test_Your_Email_Regularly\" >8. Test Your Email Regularly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#9_Make_Emails_Responsive\" >9. Make Emails Responsive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#10_Ensure_Accessibility\" >10. Ensure Accessibility<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#Get_Started_With_These_Password_Reset_Email_Content_Templates\" >Get Started With These Password Reset Email Content Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#Checklist_to_Consider_for_Password_Reset_Best_Practices\" >Checklist to Consider for Password Reset Best Practices\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#Its_About_Time_You_Gave_Password_Reset_Emails_a_Makeover\" >It\u2019s About Time You Gave Password Reset Emails a Makeover<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Password_Reset_Email\"><\/span><strong>What is a Password Reset Email?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"496\" src=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/what-is-a-password-reset-email-1024x496.jpg\" alt=\"what-is-a-password-reset-email\" class=\"wp-image-4422\" srcset=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/what-is-a-password-reset-email-1024x496.jpg 1024w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/what-is-a-password-reset-email-300x145.jpg 300w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/what-is-a-password-reset-email-768x372.jpg 768w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/what-is-a-password-reset-email.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>password reset email<\/strong> is an automated email delivered by a business website or any online service. These emails are sent upon user request to help them reset their forgotten email account password. A user receives this email when they click a link, including &#8220;Forgot Password.\u201d Such emails are generally found on a website\u2019s or online service\u2019s login page.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These emails usually contain a link that allows the user to reset their email password. It may also contain a security code that the user has to enter on the website to reset the password. Sometimes you will see a \u201cDo not reply\u201d notification. You may even find a link to the company\u2019s privacy policy or information about the validity of the reset link.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It usually appears as follows:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Dear [Customer Name],<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We have received a request to reset the password for your account. Please ignore this email<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>if you did not make this request.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Click the following link to reset your password:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[Reset Password Link]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This link will expire in 24 hours.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If you have any questions, don\u2019t hesitate to contact us at [email address].<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sincerely,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[Your Name]<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Emails_to_Reset_a_Password_are_Crucial\"><\/span><strong>Why Emails to Reset a Password are Crucial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/why-emails-to-reset-a-password-are-crucial-1024x512.jpg\" alt=\"why-emails-to-reset-a-password-are-crucial\" class=\"wp-image-4423\" srcset=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/why-emails-to-reset-a-password-are-crucial-1024x512.jpg 1024w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/why-emails-to-reset-a-password-are-crucial-300x150.jpg 300w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/why-emails-to-reset-a-password-are-crucial-768x384.jpg 768w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/why-emails-to-reset-a-password-are-crucial.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Every email account requires a password for owner authentication. Despite the routine and highly transactional nature of password reset emails, they also play an important role in the customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keep_Accounts_Secure\"><\/span>1. Keep Accounts Secure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You value your customers, and they need assurance that you\u2019re managing their personal data with utmost care. You will only grant access to the authorised account owner.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many e-commerce platforms dedicate their entire password reset email<strong> <\/strong>to secure <strong>password reset email best practices<\/strong>. They help keep your user account out of harm\u2019s way with recommendations on how to create a strong password for your account.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Positive_Customer_Experience\"><\/span>2. Create a Positive Customer Experience.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Password resets are one of the most important and common customer touchpoints. While your email marketing helps jumpstart a customer journey, <a href=\"https:\/\/www.truesend.com\/email-templates\/transactional-emails\">transactional emails<\/a> like password resets are crucial in maintaining and sustaining existing relationships.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Components_of_a_Password_Reset_Email\"><\/span><strong>Components of a Password Reset Email<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"679\" src=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/components-of-a-password-reset-email-1024x679.jpg\" alt=\"components-of-a-password-reset-email\" class=\"wp-image-4424\" srcset=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/components-of-a-password-reset-email-1024x679.jpg 1024w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/components-of-a-password-reset-email-300x199.jpg 300w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/components-of-a-password-reset-email-768x509.jpg 768w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/components-of-a-password-reset-email.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Password resets take place every second of every day. Most customers know what to expect in a password change email. They are familiar with the account restoration process. With this in mind, it is wise to stick with what works in your favour rather than going overboard.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The ideal password reset email should contain the following elements:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are some critical components that every <strong>password reset email <\/strong>must contain:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A \u201cFrom\u201d name and a password reset subject line<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A business logo and on-brand email design<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An explanation of why the password email was sent<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A link or button to reset the password<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An expiration time for the password link<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to contact support for further questions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Common_Mistakes_When_Designing_a_Password_Reset_Email_and_how_to_avoid_them\"><\/span><strong>3 Common Mistakes When Designing a Password Reset Email (and how to avoid them)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/3-common-mistakes-when-designing-a-password-reset-email-and-how-to-avoid-them-1024x683.jpg\" alt=\"3-common-mistakes-when-designing-a-password-reset-email-and-how-to-avoid-them\" class=\"wp-image-4425\" srcset=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/3-common-mistakes-when-designing-a-password-reset-email-and-how-to-avoid-them-1024x683.jpg 1024w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/3-common-mistakes-when-designing-a-password-reset-email-and-how-to-avoid-them-300x200.jpg 300w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/3-common-mistakes-when-designing-a-password-reset-email-and-how-to-avoid-them-768x512.jpg 768w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/3-common-mistakes-when-designing-a-password-reset-email-and-how-to-avoid-them.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Sending_Plain_Text_Passwords_in_Emails\"><\/span>1. Sending Plain Text Passwords in Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Plain text emails deal with the backward password engine. However, it\u2019s common and important enough to deserve attention in this context.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Including plaintext credentials in a transactional email indicates a fundamental flaw in the underlying authentication architecture. While rectifying this requires backend refactoring, transmitting passwords via email represents a critical security vulnerability.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of passwords, emails must deliver temporary, safe URLs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Accidentally_Looking_Like_Phishing_Emails\"><\/span>2. Accidentally Looking Like Phishing Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A <strong>password reset email<\/strong> is the ultimate phishing email. In some scenarios, phishing emails do an impeccable job of replicating the sender&#8217;s brand. But other times, they\u2019re unstructured.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re sending a password reset email that consists of disorganised text and an awkward URL with a randomly generated token, people will feel hesitant about whether they can rely on it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Needless to say, if the customer just requested the email, they won\u2019t feel anxious about it. However, that should not always happen. Where it seems feasible, include suitable information to help your emails stand out from phishing attempts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Slow_Sending_or_Poor_Deliverability\"><\/span>3. Slow Sending or Poor Deliverability<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">One bottleneck that can lead to problems with a <strong>password reset email <\/strong>is slow sending speeds. As a golden rule, if it\u2019s taking more than 20 seconds for an email to arrive in an inbox, it is slow. If it takes more than 60 seconds, you might lose your customers (as they may not come back), or they will drop an email to the support team. Both outcomes are detrimental to your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You must partner with a reputable <a href=\"https:\/\/www.truesend.com\/\">email service provider<\/a> like TrueSend, which can send emails quickly and dependably. That\u2019s because slow sending can negatively impact your reputation. Moreover, it can create extra work for your team.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At face value, email providers may seem like they provide their customers with a commodity service. However, once you delve into their performance, credibility, and deliverability, you will soon find out that\u2019s hardly the case.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Best_Practices_for_Password_Reset_Emails\"><\/span><strong>10 Best Practices for Password Reset Emails<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/10-best-practices-for-password-reset-emails-1024x683.jpg\" alt=\"10-best-practices-for-password-reset-emails\" class=\"wp-image-4426\" srcset=\"https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/10-best-practices-for-password-reset-emails-1024x683.jpg 1024w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/10-best-practices-for-password-reset-emails-300x200.jpg 300w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/10-best-practices-for-password-reset-emails-768x513.jpg 768w, https:\/\/www.truesend.com\/blog\/wp-content\/uploads\/2026\/07\/10-best-practices-for-password-reset-emails.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Land_in_the_inbox_immediately\"><\/span>1. Land in the inbox immediately<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The moment customers need access to their account, they will usually ask for a password reset. This signifies the quicker the email arrives in their inbox, the better it\u2019s for them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure your <a href=\"https:\/\/www.truesend.com\/features\/email-deliverability\">email deliverability<\/a> is top-notch so your emails land in the inbox. To ensure you get unmatched inbox reach, using a reliable email service provider like TrueSend is essential. Such providers are tuned for optimum performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not only will TrueSend help keep your domain reputation high, but it will also track for blocklist activity. Moreover, it allows for safe and powerful configuration with <a href=\"https:\/\/www.truesend.com\/glossary\/email-authentication\">email authentication<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can find many <strong>password reset email best practices <\/strong>that you should follow to boost and maintain your email deliverability.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Follow_a_KISS_Approach_Keep_it_Super_Simple\"><\/span>2. Follow a KISS Approach: Keep it Super Simple\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Experiencing fuss while resetting a password is the last thing people want. Keep your <strong>password reset email<\/strong> short and to the point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">See this streamlined version that describes what happened and what the customer needed to do next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey John,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>We received a request to change your password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Click the link below to change your password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Link:&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>The link is valid for two hours.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Didn\u2019t request a password change? Please ignore this message and continue using your current password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sincerely,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[Your Name]<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Label_Your_Email_Precisely\"><\/span>3. Label Your Email Precisely<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The email to reset a password must have clear and recognisable headers to reassure customers that it\u2019s not a phishing email. Consider using an impactful subject line and drop the no-reply address for a real email that can be replied to by recipients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, a reputable online delivery service ticks every right box here. There\u2019s no question that they sent this email. Not only is their subject line clear, but the logo is shown saliently in the inbox. Moreover, there is an authentic email address one can reply to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hey Sonika,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>You asked, and we delivered. Now, let us help you get a new password.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Click the link below:<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Reset my password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Sincerely,<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>[Your Name]<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_One_Primary_CTA\"><\/span>4. Use One Primary CTA<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A trusted <strong>password reset email <\/strong>shows a single CTA button or link. Ensure that there are no other CTAs customers may find confusing. Such CTAs distract customers and prevent them from achieving their goals. Add an easy-to-copy reset URL, as it will be helpful in case people are not able to click through to the browser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Send_a_Follow-Up_Email_Consistently\"><\/span>5. Send a Follow-Up Email Consistently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Is the individual who\u2019s resetting their password really the one who they say they are? To keep hackers in the dark, ensure that you don\u2019t confirm or deny the existence of an account on the reset password page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Does the account exist? If not, the request for a password reset may not always be fraudulent. Maybe the user really forgot which email they signed up with. So, you must always deliver an email, adapting the content based on whether or not the account exists.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Showcase_Your_Brand_Personality\"><\/span>6. Showcase Your Brand Personality<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">One of the best <strong>password reset email best practices <\/strong>is to keep these emails focused on their functional purpose. Keep them simple and cut to the chase. However, that does not mean they have to be boring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keep in mind that transactional emails make the most of a 100% open rate. That\u2019s because people have to open their emails. Make this opportunity work to your advantage by showcasing your brand voice and reminding people why they admire you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Send_HTML_and_Text_Emails\"><\/span>7. Send HTML and Text Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Do you know what ensures the broadest possible reach for your customers? It\u2019s by sending not only an <a href=\"https:\/\/www.truesend.com\/features\/html-checker\">HTML email<\/a>, but also a plain text email. In addition, you will enhance your delivery rate because spam filters are likely to see HTML-only emails as a red flag.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Test_Your_Email_Regularly\"><\/span>8. Test Your Email Regularly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Forgetting about <strong>password reset emails <\/strong>once they have been designed and implemented is easy. Remember to test deliverability and functionality at regular intervals. In addition, it is wise to update them along with changes to your brand identity and support team information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"9_Make_Emails_Responsive\"><\/span>9. Make Emails Responsive<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Approximately 50 to 60% of email opens occur on mobile devices. With the urgency that comes with a <strong>password reset email<\/strong>, you don\u2019t want to suppress the user experience with an email that\u2019s not responsive. Ensure password reset emails display properly across various devices and email clients.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"10_Ensure_Accessibility\"><\/span>10. Ensure Accessibility<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">By now, we have understood how significant password reset emails are. So, it\u2019s vital to make sure the maximum number of recipients can access and read them, irrespective of their abilities or disabilities, or the assistive devices they might be using.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Get_Started_With_These_Password_Reset_Email_Content_Templates\"><\/span><strong>Get Started With These Password Reset Email Content Templates<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use the following templates that will help you reset your password emails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email 1<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Subject: Reset your [App name] password<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hi [Customer name],<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Click the link below to reset your password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>URL to reset the password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>If you did not request a new password, kindly ignore this email.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Need support?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Contact our expert customer support team [Link to support page].<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Email 2<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Subject: Request for [username]\u2019s password change<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Hello [Username],<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>You received this email because you requested to reset the [App name] password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Click on the link below to reset your password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>URL: [password reset]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Password reset not requested? No problem! Kindly ignore this email and use your current password.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Should you need assistance, please feel free to reach out to our customer support team [Link to support page].<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Checklist_to_Consider_for_Password_Reset_Best_Practices\"><\/span><strong>Checklist to Consider for Password Reset Best Practices<\/strong>\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Save this checklist so you can always refer back to it when needed. It will help you create your password reset emails. This will give your users a seamless experience.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Inbox reachability must perform well. It\u2019s obvious to state that you want your emails to land in inboxes in no time.<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Don\u2019t forget to follow the KISS (Keep It Super Simple) approach. Keep in mind that minimal serves you better. It becomes easy for your users to find their password reset link.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Ensure that your email can be effortlessly identified with clear headers, subject lines and the email address. Given the sensitivity of passwords, give users peace of mind that you\u2019re legit.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Focus on using one main CTA. This allows recipients to identify without delay where they need to click.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Follow up on requests for the password reset requests. Ensure that you inform recipients if their email address is not linked with the account.<\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li>An email to reset the password does not have to be boring. Add a fun element, as it will allow recipients to engage with your brand.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li>Password resets are crucial and time-sensitive. Your recipients should be able to access password reset requests through HTML and text emails.\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li>Inbox placement and features play a significant role when delivering password reset emails. Test them regularly. Don\u2019t forget to update them when deemed necessary.<\/li>\n<\/ol>\n\n\n\n<ol start=\"9\" class=\"wp-block-list\">\n<li>Every user must have the same experience, regardless of which device they are using. Ensure your emails are responsive.<\/li>\n<\/ol>\n\n\n\n<ol start=\"10\" class=\"wp-block-list\">\n<li>No matter the recipient\u2019s ability or disability, they must be able to read your email.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_About_Time_You_Gave_Password_Reset_Emails_a_Makeover\"><\/span><strong>It\u2019s About Time You Gave Password Reset Emails a Makeover<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s easy to overlook password reset emails and write them off as boring, functional emails. Give them a closer look, however, and you\u2019ll be rewarded with opportunities to share your personality, build relationships and drive conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ignoring a <strong>password reset email <\/strong>and writing it off as a boring email is easy. Make sure you take a close look at these emails. This will give you opportunities to showcase your personality, boost conversions, and ultimately build lasting relationships.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. How soon should a password reset email be expected to arrive?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Make sure you send password reset emails promptly. That\u2019s because a delay in receiving th email can leave users frustrated and lead to abandoned login sessions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. What\u2019s the validity for a password reset link?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Set <strong>password reset email<\/strong> expiration time between 15 and 60 minutes. This will align a seamless user experience with domain protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. What are the essential elements of a password reset email?<\/strong><\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Include a standout reset button, expiration window, fraud alert, and clear contact link for unauthorised requests.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Do I need to include the user&#8217;s username in password reset emails?<\/strong><\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Including the user&#8217;s username helps confirm their identity. Moreover, it enables them to manage different accounts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. How to make sure that password reset emails don\u2019t end up in spam?<\/strong><\/p>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\"><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Avoid password reset emails ending up in the spam folder by keeping the copy crisp and minimal. Also, focus on using dedicated transactional IPs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You want to access your account. Unfortunately, you have forgotten your password. We understand how annoying it can be. But don\u2019t you worry? That\u2019s where a password reset email comes to your rescue, or better yet, to transform the frustrating experience into a seamless one.&nbsp; In general, these emails contain instructions on how to reset [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":4421,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[296,298,297,300],"class_list":["post-4419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-password-reset-email","tag-password-reset-email-examples","tag-password-reset-email-template","tag-password-reset-message"],"blocksy_meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Password Reset Email: Best Practices, Examples &amp; Templates<\/title>\n<meta name=\"description\" content=\"You want to access your account. Unfortunately, you have forgotten your password. We understand how annoying it can be.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.truesend.com\/blog\/password-reset-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Password Reset Email: Best Practices, Examples &amp; Templates\" \/>\n<meta property=\"og:description\" content=\"You want to access your account. Unfortunately, you have forgotten your password. 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