A shopper visits your store, looks at a few products, and leaves without buying anything. You may never hear from them again if you are skipping email marketing.<\/p>\n\n\n\n
This happens a lot. According to the Baymard Institute research based on 50 studies, around 70% of online shopping carts stay abandoned. Bringing shoppers to your store costs money, but losing potential customers can hurt more than money.<\/p>\n\n\n\n
Email marketing for retail stores<\/a><\/strong> gives you a way to connect with those targeted shoppers again. You can send them useful messages, product updates, offers, and reminders directly to their inbox. But the timing matters most. Don’t worry! If you are new to retail email marketing, you are in the right place.\u00a0<\/p>\n\n\n\n In this guide, we will cover the key emails retail stores should send, when to send them, and how to set them up. It also explains how an email marketing platform<\/a> like TrueSend<\/strong> can automate much of the work.<\/p>\n\n\n\n