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Email Automation

Set It Up Once. Let Your Emails Work for You.

Create powerful automated email journeys that welcome new subscribers, nurture leads, drive conversions, and keep customers engaged, all running automatically around the clock.

Visual Workflow Builder Conditional Logic Paths Flexible Delay Scheduling Live Performance Insights
12,840
Emails sent today
$4,210
Revenue from automations
Welcome Series — New Subscribers
Live  ·  328 active
Trigger: New Subscriber
When someone joins your list
LIVE
Email 1: Welcome
Sent immediately on signup
6.2K sent
Wait 3 Days
Delay before next step
328 waiting
Opened Email 1?
Split based on engagement
Send Offer
Engaged path
Re-engage
Inactive path
50K+
Active automation workflows running right now
320%
Average revenue lift vs manual sending
12h
Average time saved per marketer per week
98%
Customer satisfaction with automation results
Email automation analytics dashboard — replace before deploy
24/7
Always On
0 min
Manual Work
Scalable
What Is Email Automation?

Your Email Team That Never Logs Off

Email automation ensures the right message reaches the right subscriber at the perfect moment, triggered by their actions rather than manual scheduling.

Behavior-Driven Triggers

Emails are automatically sent when subscribers take specific actions, such as joining your list, clicking a link, abandoning a cart, completing a purchase, or becoming inactive. The system reacts instantly, so messages always arrive at the most relevant moment.

Intelligent Workflow Paths

Automation workflows adapt to how each subscriber interacts with your emails. For example, subscribers who open or click can move to one path, while those who ignore the message follow another, ensuring every journey stays personalized.

Visual Builder

Build Any Workflow Without a Single Line of Code

Drag, drop, connect. Our canvas builder lets you visualise your entire customer journey before you launch, and edit live without breaking anything.

Post-Purchase Nurture — TrueSend Builder
Canvas
Settings
Analytics
History
Triggers
New Subscriber
Cart Abandoned
Purchase Made
Link Clicked
Actions
Send Email
Wait / Delay
Condition Split
Add Tag
Move to Segment
Send Notification
Purchase Confirmed
Order total ≥ $50
4,821
entered
Email 1: Thank You + Tips
Sent immediately after purchase
72%
open rate
Wait 5 Days
Smart delay — skips weekends
286
waiting now
Clicked any link?
Check engagement level
✓ Yes — Engaged
Email 2: Upsell Offer
Exclusive 20% off
✕ No — Inactive
Email 2: Re-engage
Different angle
Email Step Properties
Step Name
Template
Subject Line
Send After
Unit
Live Performance
72%
Open Rate
29%
Click Rate
8.4%
Conversion
$1.82
Rev / Email
Email Marketing Automation Workflows

Pre-Built Email Automation for Every Goal

Launch powerful email marketing automation workflows in minutes using proven templates. Each workflow is built from real campaign performance data, helping you welcome subscribers, recover lost sales, and nurture leads without building sequences from scratch.

Welcome series automation — replace before deploy
Welcome Series
New Subscriber Signup
Trigger
Day 1
Welcome
Day 4
Value Email

Welcome Series

Introduce your brand with a friendly multi-email sequence that welcomes new subscribers, delivers lead magnets, and begins building trust from the very first interaction.

5 emails14 days+38% average open rate
Abandoned cart automation — replace before deploy
Cart Abandonment Recovery
Cart Abandoned
Trigger
1 Hour
Reminder
24 Hour
Offer

Cart Abandonment

Automatically recover lost sales with a sequence that reminds shoppers about items left behind, reinforces product value, and creates urgency to complete the purchase.

3 emails48 hours+15% average recovery rate
Post-purchase nurture automation — replace before deploy
Post-Purchase Nurture
Purchase Completed
Trigger
Day 3
Tips
Day 14
Upsell

Post-Purchase Nurture

Strengthen relationships after a purchase by delivering helpful tips, requesting product reviews, and recommending complementary items to encourage repeat purchases.

6 emails30 days+62% increase in customer lifetime value
Win-back automation — replace before deploy
Win-Back Campaign
60-90 days
Inactive
We Miss You
Email 1
Special Offer
Email 2

Win-Back Campaign

Reconnect with subscribers who have stopped engaging before they disappear completely. Win-back campaigns help bring inactive contacts back into your active audience.

4 emails21 days+22% reactivation rate
Lead nurture automation — replace before deploy
Lead Nurture Funnel
Lead Magnet Download
Download
Lead Score
& Split
Personalized
CTA

Lead Nurture Funnel

Guide potential customers from awareness to decision with a structured nurture sequence that adapts based on which content they engage with.

8 emails45 days+41% conversion improvement
Birthday automation — replace before deploy
Birthday & Anniversary Automation
7-days
Teaser
Day 0
Surprise
+3 days
Last Chance

Birthday & Anniversary

Celebrate important milestones with personalized offers and messages. Birthday campaigns often drive significantly higher engagement than regular promotional emails.

3 emails10 daysHigh revenue engagement
Email Automation Trigger Library

40+ Email Automation Triggers for Every Customer Journey.

From the moment someone joins your list to the moment they risk becoming inactive, email marketing workflow automation responds instantly to subscriber actions and events.

Team building email workflows — replace before deploy

The Right Email. The Right Moment. Every Time.

Automations that respond to real subscriber behaviour — not just the date on a calendar.

New Subscriber

Automatically triggers when someone joins your email list through any signup form or integration.

Most Used

Cart Abandoned

Activates when a shopper adds products to their cart but leaves before completing checkout.

High ROI

Email Opened

Triggers follow-up workflows when a subscriber opens a specific email.

Engagement

Link Clicked

Fires when a recipient clicks a specific link or any tracked link inside your email.

Popular

Purchase Completed

Start post-purchase email automation immediately after a successful transaction.

High ROI

Birthday or Anniversary

Date-based triggers that activate when a subscriber reaches a special milestone.

Top Convert

Inactive for X Days

Detect subscribers who have stopped interacting and trigger a re-engagement workflow.

Retention

Tag Added or Removed

Trigger automations when tags are applied or removed from a subscriber profile, enabling advanced CRM-style automation.

Advanced
Hyper-Personalised Email Marketing

Every Email Feels Like It Was Written for One Person

Modern email marketing automation goes far beyond simply inserting a subscriber’s first name. With advanced data signals like purchase history, browsing behaviour, lifecycle stage, and custom attributes, each automated email can adapt to the individual receiving it.

Dynamic Content Blocks

Create a single email template that automatically adjusts for different subscribers. Images, text, offers, and CTAs can change dynamically based on segments, behaviour, or custom profile fields.

AI-Driven Product Recommendations

Automatically display products most relevant to each subscriber. Recommendations are generated using purchase patterns, browsing activity, and engagement signals to increase click-through and conversion rates.

Personalized Send Timing

Instead of sending emails at a fixed time, the system learns when each subscriber typically opens emails and delivers messages during that individual’s optimal engagement window.

Location & Timezone Awareness

Deliver localized experiences by automatically adapting currency, offers, language variations, and send times based on the subscriber’s geographic location and timezone.

Personalised email marketing — replace before deploy
Live Personalisation Example

One Campaign. Endless Personalised Variations.

Each subscriber receives a version of the same campaign tailored to their profile and behaviour.

First Name
Last Purchase
Location
Loyalty Tier
Optimal Time
Recommendations
Automation analytics and reporting — replace before deploy
+320%
Revenue lift vs manual
99.9%
Delivery uptime
Automation Analytics & Reporting

Clear Insights for Every Workflow.

Track the performance of every automated sequence with detailed analytics.

68%
+18% higher than industry average
Average open rate from automated campaigns
29%
+11% above industry benchmarks
Average click-through rate from automated workflows
$4.20
Per email sent
Average revenue generated per automated email sent
41%
Lift in 90 days
Typical revenue growth within the first 90 days of automation
Email Automation Template Library

100+ Ready-to-Use Email Marketing Workflows

Choose from a curated library of automation templates designed for common business goals. Each template can be customized quickly and launched in minutes.

SaaS onboarding workflow — replace before deploy
SaaS

SaaS Trial Onboarding

Guide free trial users from signup to activation with a structured onboarding sequence designed to highlight product value and drive conversions.

14 emails · 30 days +52% trial-to-paid conversion
Ecommerce VIP automation — replace before deploy
E-Commerce

E-Commerce VIP Loyalty Program

Automatically identify your highest-value customers and reward them with exclusive offers, early product access, and loyalty incentives.

8 emails · 60 days +78% repeat purchase rate
Event automation workflow — replace before deploy
Events

Event Registration Campaign

Keep event registrants engaged with automated reminders, updates, and post-event follow-ups that improve attendance and engagement.

6 emails · Event window +40% attendance rate
Explore All Workflow Templates 🚀

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