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TrueSend v3.0 — AI-powered send-time optimisation is live.
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TrueSend’s deliverability system monitors your sender reputation, verifies your domain, and helps ensure your emails reach the inbox, across all major ISPs in real time.
Many ESPs advertise a “99% delivery rate”, but that number often includes emails that land in spam folders or face soft blocks.
When an email is marked as “delivered,” it only means the receiving server accepted it. It doesn’t guarantee the email reached the inbox, it may still land in spam or promotions, which many senders overlook.
Email providers constantly evaluate your domain and IP reputation. A sudden increase in bounces or complaints can damage months of reputation building. TrueSend continuously monitors and safeguards your sending reputation.
Platforms like Gmail and Yahoo now rely heavily on engagement metrics such as opens and clicks when deciding inbox placement. Sending emails to inactive or cold contacts can signal spam, even if your authentication setup is perfect.
Track your entire deliverability performance from a single control center. Monitor real-time inbox placement, authentication health, blacklist status, bounce rates, and ISP-level insights, all within one live dashboard with instant alerts.
| Mail Provider | Inbox Placement Rate | Volume Sent | Status |
|---|---|---|---|
Gmail / Google Workspace |
98,420 | Excellent | |
Outlook / Hotmail / Live |
72,140 | Good | |
Apple Mail / iCloud |
44,210 | Excellent | |
Yahoo / AOL / Verizon |
22,890 | Review | |
ProtonMail / Others |
10,760 | Good |
SPF, DKIM, DMARC all passing. No action needed.
Dropped to 91.2%. Review Yahoo engagement segments.
Domain and IP clean across all 82 monitored lists.
0.008% - well below Google's 0.1% threshold.
TrueSend manages every aspect of deliverability, from authentication and IP warm-up to blacklist tracking and spam trap prevention.
Our platform performs advanced inbox placement testing across Gmail, Outlook, Yahoo, and other leading ISPs. Optimize your email content and sender reputation before every campaign with our powerful inbox placement tools.
Learn moreTrueSend automates IP warm-up for new domains and dedicated IPs. Our guided warm-up process gradually builds sender credibility while protecting your deliverability and reputation from risk.
Learn moreLaunching with a new IP or domain? Our system steadily increases sending volume over a 30-day period following ISP-approved schedules, helping you build a strong reputation safely from day one.
Learn moreHourly monitoring across 82 global blacklists. If your domain or IP is listed, you’ll receive an alert within minutes along with a clear step-by-step guide to remove the listing.
Learn moreHard bounces are automatically suppressed on the first occurrence. Soft bounces are retried using intelligent backoff strategies, with automatic suppression after defined limits, no manual work required.
Learn moreList hygiene scans detect role-based addresses, disposable emails, and known spam trap ranges before you send. Preventing issues before they happen keeps your sender reputation safe.
Learn moreISPs rely heavily on engagement signals for spam filtering. TrueSend automatically detects inactive subscribers and excludes them from large campaigns, protecting your sender score.
Learn morePreview exactly where your email will land across 40+ real inbox environments before sending. Identify promotions tab placement, spam issues, and rendering problems ahead of time.
Learn moreGlobal unsubscribe support, RFC 8058 list-unsubscribe headers, and instant suppression are built in. Google’s 2024 sender requirements are handled automatically, ensuring compliance without extra effort.
Learn moreWithout proper authentication, even the highest-quality email lists can end up in spam folders. TrueSend helps configure all four essential authentication standards to protect your domain and improve inbox placement.
Sender Policy Framework specifies which mail servers are allowed to send emails on behalf of your domain. It helps prevent spoofing and phishing attempts that misuse your brand name.
Must HaveAdds a cryptographic signature to every outgoing email. Internet Service Providers verify this signature to confirm the message truly came from your domain and hasn’t been modified during delivery.
Must HaveSets rules for how ISPs should handle emails that fail SPF or DKIM checks, whether to quarantine, reject, or report them. Since 2024, Google and Yahoo require DMARC for bulk email senders.
Must HaveDisplays your brand logo directly in Gmail, Yahoo, and Apple Mail inboxes. A Verified Mark Certificate confirms brand ownership and can increase email open rates by up to 21%.
Recommended
Building a strong sending reputation can take months, but it can be damaged in just days. TrueSend tracks every important signal, from Google Postmaster scores to ISP feedback loops, and helps resolve issues before they grow.
Get direct data from Google Postmaster Tools showing your domain and IP reputation on Gmail, the world’s most widely used email service, with daily updates.
Your domain and IP are checked every hour. If either appears on any blacklist, you’ll receive an alert within minutes along with a clear step-by-step delisting guide.
ISPs monitor engagement signals such as opens and inactivity. TrueSend automatically suppresses unengaged contacts to maintain strong engagement metrics and improve inbox placement.
We don’t only monitor Gmail. TrueSend tracks, tests, and improves inbox placement across all major ISPs, from global email providers to regional mail platforms around the world.
Gmail & Google
Integrated Google Postmaster Tools, FBL complaint tracking, and BIMI logo support. Nearly 39% of global email opens occur in Gmail. making reputation here extremely important.
Microsoft
Microsoft SNDS integration, JMRP enrollment, and Smart Network Data Services monitoring provide real-time visibility into reputation across Microsoft’s email ecosystem.
Yahoo & AOL
Yahoo FBL enrollment and complaint feedback loop monitoring help track sender performance. Currently under active watch with recommendations to increase inbox placement from 91% back above 97%.
Bounces and spam complaints are two of the fastest ways to damage your sender reputation. TrueSend automatically manages both, suppressing, retrying, and cleaning your lists without requiring manual work.
Invalid or non-existent email addresses are automatically suppressed after the first hard bounce — protecting your reputation before ISPs penalize repeated delivery attempts.
Temporary delivery failures are retried using a smart schedule. After configurable retry limits, those addresses are automatically suppressed to avoid long-term reputation damage.
Integrated with major ISP Feedback Loops. Spam complaints are processed and the associated contacts are suppressed within minutes, preventing complaints from harming your sender score.
Whether you're sending 1,000 or 100 million emails each month, our infrastructure ensures reliable delivery with dedicated IPs and ISP-aware sending controls.
New IP addresses are gradually warmed over a 30-day period using proven ISP-approved schedules, safely building reputation before high-volume campaigns begin.
Pro and Enterprise plans include dedicated IP addresses, ensuring your reputation remains fully independent from other senders.
Sending nodes across North America, Europe, and the Asia-Pacific region ensure optimal routing and fast delivery, no matter where your subscribers are located.