10 Proven Ecommerce Email Templates to Boost Customer Retention (With Examples)

“Every business wants to create a high-converting email, but it does not have to take time away from running their store. This is where you need ecommerce email templates. These tools will help you spread the word about your business using effective emails. Isn’t it as easy as picking a design and customising the content?” 

Impactful and optimised emails nurture, engage, and transform.

These emails are not only memorable and efficient, but they also give a frictionless experience for customers, leaving them wanting more. Every image, every word, every button is working together and leading customers to the next step.

The issue? Mastering this level of consistency in every email is challenging.

Don’t worry! An ecommerce email template is what you need for driving customer loyalty.

At TrueSend, we have 10 ecommerce email templates that help you optimise your email flows and achieve higher conversions. You don’t have to spend plenty of time building them from square one.

What is an Ecommerce Email Template?

An ecommerce email template is a ready-made email that you can personalise to align with your business goals. Used for email marketing campaigns, this tool is like having a solid foundation to build on that makes setting up email marketing for your store more quickly than starting from scratch.

6 Types of Emails to Include in Your Email Marketing Campaigns

We don’t want store owners to blindly follow the one-size-fits-all marketing solution to boost sales. We urge them to understand their customer segments and how their products handle their needs. That’s because doing so helps you identify which types of emails to use in the email marketing campaign.

Welcome Emails

A memorable welcome email is what you must send to your customers, as it will make them feel special. Doing so will confirm the reason your customers decided to follow your brand by purchasing your products for the first time. Welcome emails are a fantastic way to shape the experience of your new relationship with customers. 

Newsletter Emails

When it comes to boosting conversion rates, look no further than email newsletters – one of the best and most reliable ways to do so. These tools help build up your brand authority in your specialised segment. With email newsletters, the core is to maintain consistency in your message, CTA (calls to action), and frequency. 

Referral Emails

A referral email is a highly effective tool that not only helps you gain new subscribers to your brand, but it also allows you to tap into the customer’s network. There’s a high probability that your customers have friends who like to shop from online stores. And this strategy is your best way to expand your email list and boost new sales.

Promotional Emails

When it comes to promoting your products, nothing serves you better than an amazing channel – emails. A promotional email allows you to unleash your creativity so you can run and manage campaigns, including flash sales, special occasions, and exciting offers for VIP members.

Abandoned Shopping Cart Emails

The fact remains indisputable that more than 70% of shopping carts remain abandoned when checking out on ecommerce sites. However, sending an effective email allows brands with abandoned carts to turn them into sales. That’s the beauty of sending an abandoned shopping cart email. Think about how you can highlight your product’s value and take the conversion rate to the next level.

Winback Emails

Sending winback emails does wonders for your brand. These emails not only encourage your customers to take the desired action but also keep your brand top of mind. Other than being used as another great opportunity to cross-sell items, winback emails fuel customer retention. Sending these emails is a smart move you would make to your business’s advantage. That’s because repeat customers are five times more likely to convert compared to new ones.

10 High-Converting Ecommerce Email Templates

Here we share 10 ecommerce email templates that drive repeat sales. Use them by signing up for a TrueSend account to explore our premium templates. Whether you’re looking to create an email for a campaign or an automation, you can browse the captivating designs to find the one you need.

Discount email templates

1. Free Shipping Email

To encourage sales, use a free shipping notification email template. Don’t forget to remove the delivery fee.

What does this template include?

• 2 CTA buttons to direct people toward the offer
• A fun animation of a box opening
• A friendly delivery driver image

Customise the offer’s details and add your logo and colour palette. Use the location segment to deliver the same to relevant locations. 

As another option, you can customise the template into a welcome email. This will allow you to offer free shipping to email newsletter sign-ups.

Example:

Hello there,

We’re excited to announce that we are now offering free shipping on orders up to ₹1000 for all customers. This means that you can now get your favourite products without paying extra for shipping.

Best,

[Company Name]

2. Email Coupon

Using an email coupon template to grow revenue, giving a substantial discount to the subscribers of the newsletter.

What does this template include?

• A dynamic promotional image
• A CTA button
• A discount code 

Customise the template to fit your brand’s needs by adding the discount code. Just remember to link to the right products and change the fonts, colours, and logo to match your brand.

Example:

Unlock PRO Access

20% OFF

STARTING NOW

Use Code

EXPLOREPHP

Access PRO course material with 20% OFF!

Claim the PRO version

3. Birthday Email Template

Get the most out of your customers’ special days and accelerate revenue with a birthday email template. Don’t forget to include a limited-time offer.

What does this template include?

• A happy birthday message
• A birthday-themed image and icon
• A discount code 
• A clear CTA button

Deliver birthday emails to your customers by creating an automation that uses the automation trigger, the anniversary date, and the selected custom field for the birthday.

To function as intended, you will have to know your subscriber’s birthday. You can discover their big day by asking them in a survey or adding a birthday field to your preferences.

Example: 

Happy Birthday!

Here’s to many more memories in the making…

Hi Shreya,

Happy Birthday! We hope you have a fantastic day filled with joy, cake, and laughter.

We’re so grateful to have you as one of our subscribers.

Your consistent support means a lot to us.

Let the good times roll with your 25% OFF discount on premium plans. 

GRAB YOUR 25% OFF

This is a limited-time offer!

Product promotion email templates

Product promotion emails allow you to spread awareness of your products or groups of products. All you need to do is customise the ecommerce email template to align well with your brand.

4. Product Promotion Email Template

Emphasise a single product to your audience by using a product promotion email template

What does this template include?

• A large image and headline
• Three significant advantages with icons
• A link people can use to get a 15% discount

Change the content to match your product by customising the template. In addition, you could use this template to spark curiosity in customers for an upcoming product release. Ensure you ask people if they’d like to be notified when the product is available.

Example:

Music that always remains with you

Don’t leave your music behind wherever you go, whether you’re on the move or hosting a dance party.

Clear sound

Enjoy a high-quality sound.

Energy-saving

Lasts up to 7 hours after one single charge.

Time saver

Easily connect your phone, tablet, or laptop.

Get 10% off your purchase.

Order your speaker today and save 10% on your order.   

New product email templates

Generate your new product’s sale by sending an effective email. This works in your favour, as you can showcase your latest product releases to an audience that is already engaged with your brand.

5. Product Newsletter Template

A product newsletter template makes it easy for you to announce your latest product release. This will help you skyrocket sales. 

What does this template include?

• Space for a large header image
• A product description and links
• Links to relevant collections

Make this template your own by swapping out the images and descriptions for those of your product. And you can easily add further blocks in a similar style using our drag-and-drop editor.

Example:

Ultra light pack for mountain enthusiasts

EXPLORE BACKPACK

Crafted for longevity

This backpack is made with a heavy-duty material that is water-resistant. With a generous amount of space and pockets, you can easily store your stuff and other items.

LEARN MORE

Geared up for your next adventure?

MEN’S       WOMEN’S

6. New Arrivals Email

Create excitement in your customers for your latest products with a new arrivals email template.

What does this template include?

• An introductory block with an image
• A CTA
• A countdown timer

Businesses with a physical location and a regularly changing stock list can reap benefits from using this email template. However, ecommerce stores can customise it using product blocks to allow recipients to purchase the products online.

Example: 

INTRODUCING OUR LATEST CREATIONS

As summer reaches its peak, we’re excited to introduce our latest smoothie creations. 

Explore our brand-new stores

We’ve opened our stores at 4 new locations in town. Drop by to enjoy a refreshing smoothie.

Summer has already begun

Hurry up! Limited-time offer: Enjoy healthy and delicious smoothies at the lowest prices.

Sale announcement email templates

Discount sales are key periods for e-commerce businesses, and they often result in significant orders. 

Help your seasonal sales stand out by sending a sale announcement email to subscribers.

7. Season Changes Offer

Use a seasonal change ecommerce email template to improve sales in the forthcoming period.

What does this template include?

• A header block with an image and collection description
• A block people can use to find a store
• A nature-themed design 

This template will help you switch the colours to those that align with your brand. You can add the products. If there’s no physical location, deleting the final block or changing it for different content (useful for the audience) is the right thing to do. 

Example:

A new season is here

From hiking backpacks carrying your dreams to water bottles satisfying your thirst for exploration and hiking shoes taking you different places, we’ve thoughtfully designed every product to boost your outdoor experiences.

Discover summer wear

Find a local store

Explore our boutique or authorised reseller in your area for a seamless experience. Our friendly staff will assist in your enquiries and guide you to discover accurately what goes with your requirements.

8. New Collection Email

With a customisable new collection email template, you can stylishly promote your latest product collection. 

What does this template include?

• Product images
• A link to the collection
• A link to a collection guide
• Links to crucial website pages

Customise the template by replacing the images with your product images. While the black and white colour palette catches attention, if it does not suit your brand, you can change the colours in the drag-and-drop builder without any hassle.

Example:

HERE’S TO HITTING THE OPEN ROAD 

START YOUR RIDE

Enjoy the thrill of cycling.

Meticulously crafted, our new, exciting collection delivers a streamlined look and advanced technology. 

EXPLORE THE COLLECTION         READ GUIDE

9. Summer Newsletter Template

When it comes to promoting your seasonal sale and improving sales during the peak summer heat, nothing does it better than the summer newsletter template.

What does this template include?

• A summer sale graphic
• Links to relevant collections
• Benefits icons
• A coupon code for further discounts

The goal of this email is to get people to click through to your sale.

Example:

Summer Sale Is Here

SHOP MEN    SHOP WOMEN

Expert customer service

Free shipping over ₹500

Satisfaction guaranteed

Hassle-free returns

Nurture email templates

Nurture emails optimise your subscriber list for their next purchase. Build trust and increase sales by using the email templates.

10. After-Purchase Email

Nurturing can occur even after a purchase. This after-purchase email helps you get feedback from recent buyers and new customers by sharing a link to an interactive survey that you can use to generate insight needed to power future sales. 

What does this template include?

• A headline personalised with the subscriber’s name
• A description and link to the survey
• Benefits icons

Using this template in a post-purchase email sequence is a good idea. It’s triggered when a person purchases a product in your connected store.

Example:

Hi [customer name],

Thank you for using _____. To help us improve, we would like to ask you a few questions about your experience so far. It will not take more than a minute to complete, and your answer will help us make our store better for you and our other esteemed guests.

Get started

Reliable customer service

Free shipping over ₹700

Quality you can trust

Simple & easy returns

Wrapping up

The sales email templates mentioned above won’t deliver the same outcome, and that’s acceptable. Some will work to your audience’s advantage compared to others. However, it depends on the industry as well as the product type.

Begin by picking two or three ecommerce email templates that complement your next sales campaign. You will eventually find the right combination that supercharges your sales.

FAQs

1. Why does email marketing play a vital role for ecommerce customer retention?

Email marketing is crucial nowadays, as it helps you build direct customer relationships other than encouraging repeat purchases. Hence, this leads to an increase in customer lifetime value.

2. How can ecommerce brands effectively re-engage lapsed customers?

The win-back template offers bespoke incentives or product recommendations to re-engage lapsed customers.

3. What is the optimal timeline for delivering post-purchase email campaigns?

To boost customer engagement, it’s advisable to send it within 2 to 3 days of product delivery.

4. Why do personalised product suggestions drive higher repeat purchases?

They show appropriate items based on past browsing, which encourages quick repeat orders.

5. What crucial components turn standard retention emails into high-converting messages?

Clear call-to-action buttons, customised content, and prompt offers lead to a steep rise in customer conversion rates.