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Email Automation

Build Email Automations That Convert

Build efficient, automated email campaigns that greet new subscribers, nurture leads, drive sales, and keep customers involved 24/7.Deliver localized experiences by automatically adapting currency, offers, language variations, and send times based on the subscriber’s geographic location and timezone.

Email Automation
50K+
Active automation workflows running right now
320%
Average revenue lift vs manual sending
12h
Average time saved per marketer per week
98%
Customer satisfaction with automation results
Why Email Automation
24/7
Always On
0 min
Manual Work
Scalable
What Is Email Automation?

The Email Autoresponder That Works Non-Stop

Email automations ensure that the right subscriber gets the right email at the right time. This feat is possible because emails are action-based, not manually scheduled!

Behaviour-Triggered Emails

Emails are sent based on certain actions performed by subscribers, like subscribing, clicking a link, cart abandonment, purchase, inactivity, etc. The response is immediate, so emails get sent at the most relevant time.

Dynamic Email Flow Paths

Automation workflows respond to the ways subscribers interact with the emails. For example, subscribers who open or click can be directed along one path, while those who ignore the email go down another path – keeping everything personal.

Visual Builder

Build Any Email Flow Without Coding

Just drag, drop, and connect. The email canvas lets you visualise the entire customer flow before you send an email and edit it live, with no risk.

Post-Purchase Nurture — TrueSend Builder
Canvas
Settings
Analytics
History
Triggers
New Subscriber
Cart Abandoned
Purchase Made
Link Clicked
Actions
Send Email
Wait / Delay
Condition Split
Add Tag
Move to Segment
Send Notification
Purchase Confirmed
Order total ≥ $50
4,821
entered
Email 1: Thank You + Tips
Sent immediately after purchase
72%
open rate
Wait 5 Days
Smart delay — skips weekends
286
waiting now
Clicked any link?
Check engagement level
✓ Yes — Engaged
Email 2: Upsell Offer
Exclusive 20% off
✕ No — Inactive
Email 2: Re-engage
Different angle
Email Step Properties
Step Name
Template
Subject Line
Send After
Unit
Live Performance
72%
Open Rate
29%
Click Rate
8.4%
Conversion
$1.82
Rev / Email
Email Marketing Automation Workflows

Pre-Built Email Automation for Every Goal

Launch high-converting email automations in minutes. Use proven templates to welcome subscribers, recover carts, and nurture leads - no building from scratch.

Automation 2
Welcome Series
New Subscriber Signup
Trigger
Day 1
Welcome
Day 4
Value Email

Welcome Series

Welcome your customers through a friendly series of multi-emails that welcome your customers, offer lead magnets and help you build trust even from your first touch.

5 emails14 days+38% average open rate
Automation 3
Cart Abandonment Recovery
Cart Abandoned
Trigger
1 Hour
Reminder
24 Hour
Offer

Cart Abandonment

Win back your customers through an automated series of emails that remind your customers about the abandoned products, highlight their value and create urgency.

3 emails48 hours+15% average recovery rate
Automation 4
Post-Purchase Nurture
Purchase Completed
Trigger
Day 3
Tips
Day 14
Upsell

Post-Purchase Nurture

Build customer relationships through an email that educates your customer, solicits reviews and suggests complementary products for future purchase.

6 emails30 days+62% increase in customer lifetime value
Automation 5
Win-Back Campaign
60-90 days
Inactive
We Miss You
Email 1
Special Offer
Email 2

Win-Back Campaign

Make sure that you win back the subscribers who have gone inactive before they become unengaged. Win-back campaigns help win back unengaged contacts.

4 emails21 days+22% reactivation rate
Automation 6
Lead Nurture Funnel
Lead Magnet Download
Download
Lead Score
& Split
Personalized
CTA

Lead Nurture Funnel

Nurture your leads in a systematic manner through a series of emails depending upon the kind of content they interact with.

8 emails45 days+41% conversion improvement
Automation 7
Birthday & Anniversary Automation
7-days
Teaser
Day 0
Surprise
+3 days
Last Chance

Birthday & Anniversary

Celebratory emails send bespoke messages on various special occasions. These include birthdays. Birthday campaigns generally receive escalated engagement compared to normal campaigns.

3 emails10 daysHigh revenue engagement
Email Automation Trigger Library

40+ Email Automation Triggers for Customer Journeys.

Email automation tools instantly trigger messages based on subscriber actions throughout their entire customer lifecycle.

Automation 8

The Right Email. The Right Moment. Every Time.

Automations that respond to real subscriber behaviour — not just the date on a calendar.

New Subscriber

This event is triggered whenever a subscriber joins your email list through any sign-up forms or integration tools.

Most Used

Cart Abandoned

This event is triggered whenever a subscriber adds products in the cart but fails to purchase them.

High ROI

Email Opened

The event triggers an automated workflow based on the subscriber opening a particular email.

Engagement

Link Clicked

This triggers an automated workflow based on clicking a particular link in the email.

Popular

Purchasing Event Completed

Automate your purchasing email marketing workflows automatically as soon as the subscriber purchases the item.

High ROI

Birthday / Anniversary

The event is based on time triggers and is triggered by the subscriber's specific date.

Top Convert

Inactivity Period Exceeded

Triggered by detecting inactive subscribers.

Retention

Tag Added or Removed

Trigger automations when tags are applied or removed from a subscriber profile, enabling advanced CRM-style automation.

Advanced
Hyper-Personalised Email Marketing

Every Email Feels Like It Was Written for One Person

Modern email marketing automation goes far beyond simply inserting a subscriber’s first name. With advanced data signals such as purchase history, browsing behaviour, lifecycle stage, and custom attributes, each automated email can adapt to the individual who receives it.

Dynamic Content Blocks

Create an email template that automatically adjusts depending on who is the recipient. Images, copy, offers and call-to-action buttons can all be dynamically adjusted based on segmentation, behaviour or even custom profile fields.

AI-Powered Product Recommendations

Display the relevant products to your subscribers based on automatically generated recommendations from their purchase history and engagement levels.

Personalized Send Timing

Rather than scheduling emails for certain times, let the software automatically send them during each subscriber’s peak engagement period.

Location & Time Zone Awareness

Tailor the experience by automatically customising the currency, discounts, and languages according to your subscribers' geographical locations.

Automation 9
Live Personalisation Example

One Campaign. Endless Personalised Variations.

Each subscriber receives a version of the same campaign tailored to their profile and behaviour.

First Name
Last Purchase
Location
Loyalty Tier
Optimal Time
Recommendations
Analytics Img
+320%
Revenue lift vs manual
99.9%
Delivery uptime
Automation Analytics & Reporting

Insights into All Workflows

Use robust and effective analytics features to gather insights with respect to the performance of your automation flows.

68%
+18% higher than industry average
Average open rate from automated campaigns
29%
+11% above industry benchmarks
Average click-through rate from automated workflows
$4.20
Per email sent
Average revenue generated per automated email sent
41%
Lift in 90 days
Typical revenue growth within the first 90 days of automation
Email Automation Template Library

100+ Pre-Configured Email Automation Flows

Choose from pre-configured automation workflows built for your goals. Customise and launch in minutes.

Automation 11
SaaS

Onboard SaaS Trial Users

Help trial users familiarise themselves with your product through an onboarding experience.

14 emails · 30 days +52% trial-to-paid conversion
Automation 12
E-Commerce

E-Commerce VIP Loyalty Program

Offer your most esteemed customers loyalty incentives and special perks by automatically identifying them.

8 emails · 60 days +78% repeat purchase rate
Automation 13
Events

Event Registration Campaign

Capture the interest of the registrants of an event and keep them engaged via automated workflows.

6 emails · Event window +40% attendance rate
Explore All Workflow Templates 🚀

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