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If you have ever invested countless hours into creating a great email marketing strategy, only to find out that it ended up in the spam box, you are not alone. Frustrating indeed, and to some degree baffling as well. You…
Have you ever wondered, “Why are my email open rates low?” – well, you’re certainly not alone! Low email open rates are among the biggest challenges marketers face in their campaigns. The problem is, you create an awesome email campaign,…
Have you ever been unsure about clicking send before starting an email campaign? If yes, then you’re not alone. This small voice that keeps popping up in your head, wondering whether you have sent too many or too few emails,…
As an email marketer, you spend hours crafting the perfect email campaign with a sharp subject line, perfect copy, and a clear CTA. You hit send, and then you only get low open rate, weak clicks, and maybe a handful…
Nowadays, with the rapid development of technology, organisations increasingly use sophisticated communication methods with their clients. Emailing is highly efficient for communication and interaction. At the same time, while planning an email marketing campaign, marketers should choose between automated and…
The SaaS (Software as a Service) industry is one of the fastest-growing sectors, even after the integration of artificial intelligence. Replacing the traditional way of installing software, it provides cloud-hosted applications via subscriptions. For the industry, generating leads is challenging,…
Not every subscriber on your email list is the same. Some are first-time visitors still exploring your product. Others are loyal customers ready to upgrade. Sending the same email to all of them is one of the biggest mistakes in…
You’re driving traffic and spending on ads. You have a product people want. So why is your revenue still stable? Here’s the hard truth most e-commerce brands don’t want to face: not all customers are the same, and treating them…
If you have been in email marketing, you have definitely heard about the words “segmentation” and “personalization” used interchangeably. Marketers do confuse with these two words and thinks both are same. While that’s not true. Segmentation is about “Whom to…
You have started email marketing, following all the steps, but not measuring it. You are making a mistake. Email marketing is one of the most effective ways to connect with customers, build long-term relationships, boost engagement, and drive revenue. However,…
