Now, analyzing which email strategy and content are performing well and which ones are not is quite easy with our simple email A/B Testing. Experiment with subject lines, email content, CTAs, send times, layouts, and more to find the best version.
A/B email testing (split testing) is a way to check which email strategy is doing well by sending two A and B variations of an email to different and short segments of your contacts. Analyze which version delivers good open, click and conversion rates and forward it to the remaining audience.
Firstly, design Variant A and Variant B of the email. At a time, you should change only one element such as the subject line, CTA, layout, or send time. Then you can clearly understand what caused the performance difference.
Second, divide your email contact list and pick a small group of people. Then send each variation to that portion of your audience. Our platform automatically calculates the ideal sample size to get accurate results.
At the end, when the system automatically identifies the top-performing email strategy and content, it simply sends the perfect one to all the remaining contacts.
Testing before final send is the smartest way to run a high-performing email campaign. We offer clear metrics and live tracking, so that you know the moment when a winning email emerges.
With A/B email testing, you experiment with each component of your email campaigns to improve results over time.
Subject Lines
The subject line is often the most influential factor that decides whether your email will be opened or ignored. But some small changes in wording, tone, or structure can improve performance.
Email Content
You can test email content, templates, visuals, and copy in A/B testing. Use the version that gets the most attention and engagement in email.
CTA Buttons
Your call-to-action is the last stage that can turn your customer's interest into action. Some of the adjustments to wording can improve CTR.
Send Time
Testing different delivery times and days, and finalizing the one when customers are more active, increases the chances of a positive response to emails.
Sender Name
The sender name and email address influence how trustworthy and recognizable your message appears in the inbox
Personalization
By testing deeper personalization strategies, you can create more relevant and engaging experiences that significantly increase conversions and revenue.
Our AI engine analyzes every subject line before you send the campaign. We predict performance with the help of insights that are trained on billions of historical email interactions.
We give you a predicted open-rate score the moment you write a subject line.
The system continuously improves with every email A/B test.
At TrueSendd, we help you generate multiple high-scoring subject line variations instantly.
TrueSend made A/B email testing incredibly simple. There is no complex setup, spreadsheets, or technical expertise required.
Copy an existing email campaign to start or use a new template to begin.
Make sure you modify one element at a time so you can measure what drives performance.
Choose how your audience will be divided between variants.
Send both versions and monitor results in real time.
The platform automatically sends the winning variant (based on unique click rate or open rate) to the rest of your email list.
The email A/B testing tool is designed for modern marketers who care about real performance, not complexity.
Every test starts with an unplanned audience split, and this removes bias and keeps the comparison accurate. Split testing provides trusted results that make it easy to pick a winning campaign.
Learn moreYou set your preferred confidence level. When the test reaches it, the system automatically sends the best-performing email to your remaining audience.
Learn moreIt's time to go beyond simple A/B experiments. Test multiple variations simultaneously to find the best combination of subject lines, design, content, and CTAs faster.
Learn moreExperiment with different delivery time zones and observe subscriber behavior patterns. Over time, the platform identifies the right time that gives better reactions.
Learn moreIn this testing, you run separate experiments for different subscriber groups. For example, VIP customers, returning buyers, and new subscribers can each receive tailored test variants.
Learn moreDon't just measure open rate and clicks. Your email campaign can directly connect to revenue. Understand which email variant actually drives sales and conversions.
Learn moreHave you tested or missed the content? No worries, as we automatically store and organize every test you've done. Whenever you look for previous actions and results, we have all that stored.
Learn moreStay informed the moment results are finalized. You get instant notifications via email or Slack when a winning variant is declared or when key milestones are reached.
Learn moreAdvanced statistical checks confirm that your results remain valid. We have built-in safeguards that stop you from taking non-performing decisions.
Learn more
TrueSend customers who run A/B tests consistently get better open rates and conversions than those who don't.
Customers who consistently test subject lines experience a compounding improvement.
Testing CTA placement and copy alone delivers an average of 41% more clicks.
TrueSend customers generate maximum incremental revenue versus not testing.