/ /
Email Deliverability

Email Deliverability Tools That Maximize Inbox Placement

Instant Email delivery in the right inbox at the right time is everything in email marketing. Truesend is dedicated to providing high inbox placement so that your brand voice reaches the right audience without disturbance.

98.4%
Inbox placement rate
Yahoo 91.2%
1 ISP needs attention
Deliverability
Report Library4
98.4%
Inbox Rate
50+
ISPs
24/7
Monitor
The Reality

"Sent" Doesn't Always Mean Delivered

Not all 99% delivery rate is real. That number often includes emails that land in spam folders and show 'delivered'. We keep you updated on real delivery in the inbox. No misleading.

Inbox Placement ≠ Delivery Rate

Inbox placement and delivery are different. When you see an email marked as "delivered," it means your email is delivered, but it doesn't mean it landed in the inbox. Your email may be in spam or promotions.

Email delivery affects reputation.

Sending emails without segmentation or to cold customers again and again increases bounce or complaints rate. It is the easiest way to damage brand reputation. We continuously monitor and safeguard sender reputation with list segmentation.

Engagement Signals Are the New Spam Filter

Gmail and Yahoo allow inbox delivery on the basis of engagement metrics like opens and clicks. When you send emails without list segmentation and target inactive or cold contacts, it signals spam.

Live Monitor

Your Sender Reputation Determines Delivery

We offer one live dashboard that gives you authority to monitor real-time inbox placement, email authentication, bounce rates, spam rate and ISP-level insights, all together. Also, you get real-time alerts.

TrueSend · Deliverability Monitor
Overview
ISP Breakdown
Authentication
Blacklists
Bounces
Live
Monitoring
Overview
Inbox Placement
Engagement
Authentication
SPF
DKIM
DMARC
Reputation
Domain
IP Address
Blacklists
Hygiene
Bounces
Spam Traps
Inbox Rate
98.4%
+2.1% this week
Auth Score
100%
All passing
Bounce Rate
0.6%
–0.2% vs last wk
Spam Rate
0.008%
Below threshold
ISP Inbox Placement · Last 7 Days 248,420 emails · All campaigns
Mail Provider Inbox Placement Rate Volume Sent Status
Gmail / Google Workspace
99.1%
98,420 Excellent
Outlook / Hotmail / Live
97.3%
72,140 Good
Apple Mail / iCloud
99.4%
44,210 Excellent
Yahoo / AOL / Verizon
91.2%
22,890 Review
ProtonMail / Others
98.1%
10,760 Good
Inbox Rate - 30 Daysvs industry avg 78%
Avg 78%
Bounce Rate - 30 DaysLimit: 2%
Limit 2%
Active Alerts
Auth All Clear

SPF, DKIM, DMARC all passing. No action needed.

Yahoo Placement Dip

Dropped to 91.2%. Review Yahoo engagement segments.

0 Blacklists

Domain and IP clean across all 82 monitored lists.

Spam Rate Healthy

0.008% - well below Google's 0.1% threshold.

Recommendations
Suppress Yahoo addresses with 3+ bounces
Add BIMI record to boost Gmail trust score
Re-engage contacts inactive over 90 days

Every Layer of Protection

We take care of every aspect of email deliverability. From authentication and IP warmup to blacklist tracking and spam trap prevention, we keep an eye on all of that to help your emails reach more inboxes.

Inbox Placement Services

Our platform provides advanced inbox placement testing for Gmail, Outlook, Yahoo, and other leading ISPs. You can optimize your email content and sender reputation before every campaign with our powerful inbox placement tools.

Learn more

IP Warmup Solutions

TrueSend automates IP warmup for new domains and dedicated IPs. We have a guided 30-day warmup process that gradually builds sender credibility while protecting deliverability and reputation from risk.

Learn more

Blacklist Detection

We hourly monitoring global blacklists. If your domain or IP is listed, you'll receive an alert within minutes along with a clear step-by-step guide on how to remove the listing.

Learn more

Blacklist Detection

Hourly monitoring across 82 global blacklists. If your domain or IP is listed, you’ll receive an alert within minutes along with a clear step-by-step guide to remove the listing.

Learn more

Smart Bounce Management

We automatically remove invalid email addresses (hard bounces) and retry soft bounces with the help of intelligent backoff strategies. So your email list stays clean, and your campaigns keep performing.

Learn more

Spam Trap Detection

Get list hygiene scans that detect role-based addresses, disposable emails, and known spam trap ranges before you send. Play safe to avoid any breakdown and keep your sender reputation high.

Learn more

Engagement Suppression

ISPs notice engagement signals for their spam filtering. TrueSend’s email deliverability test automatically detects inactive subscribers and eliminates them from the email list. It maximizes deliverability rate.

Learn more

Inbox Seed Testing

We help marketers see exactly where their email will land among real inbox environments before sending. You can identify promotions tab placement, spam issues, and rendering problems ahead of time.

Learn more

One-Click Unsubscribe

We are well aware of Google's 2024 sender requirements. That's why our email marketing services include Global unsubscribe support, RFC 8058 list-unsubscribe headers, and instant suppression.

Learn more
Email Authentication

The Technical Foundation Every Sender Needs

TrueSend helps configure all four essential authentication standards. We do not compromise on your domain's safety; that improves deliverability.

SPF Record

Sender Policy Framework explains which mail servers can send emails on behalf of your domain. No more spoofing, phishing attempts, or misuse of your brand name.

Must Have

DKIM Signing

You add a cryptographic signature to every outgoing email so that Internet Service Providers know the message truly came from your domain. It is a way of verification and to check your email hasn't been modified during delivery.

Must Have

DMARC Policy

DMARC tells email providers what to do if your emails fail SPF or DKIM checks. It is helpful to prevent spoofing and phishing. It also sends reports so you can monitor and improve your email authentication.

Must Have
NEW

BIMI + VMC

Displays your brand logo directly in Gmail, Yahoo, and Apple Mail inboxes. A Verified Mark Certificate confirms brand ownership and can increase email open rates by up to 21%.

Recommended
Deliverability 2
Reputation Score

Your Sender Score, Always Visible

Domain and IP reputation monitored across every major ISP - updated every hour, with alerts the moment anything changes.

A+
Google Postmaster
92/100
Overall Score
0
Active Blacklists
100%
Auth Pass Rate
Reputation Management

Your Sending Reputation Is Your Most Valuable Asset

A strong sending reputation takes months, but one mistake can damage everything in minutes. That's why TrueSend tracks every important signal, from Google Postmaster scores to ISP feedback loops, and resolves issues before they grow.

Google Postmaster Integration

Connects your email platform with Google Postmaster Tools. Track your Gmail domain and IP reputation with daily data from Google Postmaster Tools and improve deliverability.

82-Blacklist Hourly Monitoring

We check your domain and IP every hour. You'll receive an instant alert if your domain or IP appears on a blacklist. We will also send a clear guide that helps you remove it.

Engagement Score Optimisation

ISPs monitor engagement signals such as opens and inactivity. TrueSend automatically eliminate unengaged contacts with list segmentation to maintain strong engagement metrics and improve inbox placement.

Inbox Placement Across Every Major Provider

TrueSend tracks, tests, and improves inbox placement for all major ISPs. Whether it is a global email provider or a regional platform, we serve all.

Deliverability 3
Gmail & Google
99.1%
Inbox
A+
Postmaster

Gmail / Google Workspace

Integrated Google Postmaster Tools, FBL-compliant tracking, and BIMI logo support. Do you know? Nearly 39% of global email opens occur in Gmail. That's why making a reputation here is extremely important.

Postmaster APIBIMIFBL
Deliverability 4
Microsoft
97.3%
Inbox
Good
SNDS

Outlook, Hotmail & Live

Microsoft SNDS integration, JMRP enrollment, and Smart Network Data Services monitoring provide real-time visibility into reputation in Microsoft's email ecosystem.

SNDSJMRPIP Warm-Up
Deliverability 5
Yahoo & AOL
91.2%
Inbox
Watch
Status

Yahoo, AOL & Verizon

Yahoo FBL enrollment and complaint feedback loop monitoring is useful to track sender performance. Get recommendations to improve inbox placement from 91% to over 97%.

Yahoo FBLAOL LoopActive Watch
Suppressing Email
0.6%
Bounce rate (vs 2% threshold)
0.008%
Spam complaint rate
Bounce & Hygiene

Clean Lists. Healthy Reputation.

Bounces and spam complaints are two of the fastest ways to damage your sender reputation. TrueSend automatically manages both, suppressing, retrying, and cleaning your lists without requiring manual work.

Instant Hard Bounce Suppression

Invalid or non-existent email addresses are automatically suppressed after the first hard bounce - protecting your reputation before ISPs penalize repeated delivery attempts.

Intelligent Soft Bounce Handling

Temporary delivery failures are retried using a smart schedule. After configurable retry limits, those addresses are automatically suppressed to avoid long-term reputation damage.

FBL Complaint Processing

Integrated with major ISP Feedback Loops. Spam complaints are processed and the associated contacts are suppressed within minutes, preventing complaints from harming your sender score.

Enterprise Grade
Day 30
Warm-up complete
99.9%
Infrastructure uptime
Infrastructure

Enterprise-Grade Email Sending at Scale

Do you send 1,000 emails or millions of emails each month? No worries! Our complete infrastructure gives you on-time delivery. Enjoy dedicated IPs and ISP-aware sending controls.

Automated IP Warm-Up

We gradually warm up new IP addresses over 30 days with proven ISP-approved schedules. You build a solid reputation before you start high-volume email campaigns.

Dedicated Sending IPs

Our Pro and Enterprise plans include dedicated IP addresses so that your reputation remains fully independent from other senders.

Global Sending Network

Unlock our global sending network that helps you deliver emails quickly and reliably to multiple subscribers around the world.

Deliver Your Best Work With TrueSend

  • No Credit Card Needed
  • Unlimited Time On Free Plan