Email Marketing ROI Calculator
Check your email campaign performance via TrueSend’s advanced email marketing ROI calculator. Our Return on investment (ROI) calculator gives you a clear view so you can plan your future campaigns smartly.
Check your email campaign performance via TrueSend’s advanced email marketing ROI calculator. Our Return on investment (ROI) calculator gives you a clear view so you can plan your future campaigns smartly.
Forecast your email marketing revenue by customizing campaign metrics with TrueSend. How valuable your email campaign performance can be - check in minutes.
For every $1 spent, you earn $0.00
The calculator needs your complete email campaign information to provide an accurate ROI calculation. Not sure what to enter? Let me make it easy!
In the ‘contact count’ field, you need to enter the total number of subscribers or email addresses that you have in your email list or database. The pricing plan will depend on your subscriber count. Pick a plan that suits the size of your contact base.
In this section, enter the total number of emails you have sent in your email campaign. For example: You have 2000 subscribers, and you sent 2 emails to each of the subscribers; then the final number of emails will be: 2000*2= 4000.
These are metrics that define the percentage of users who took some action. In open rate, fill in the percentage of users who opened your email. In click rate, write the percentage of users who clicked on the CTA or link in the email, and conversion rate is the section where you need to enter how many recipients became your customers successfully.
Mention the average cost you gained from the customers who converted through your email marketing campaign. How to find the average purchase value per customer? You add up the total revenue; for example, you have two conversions of $500 and $1000, and then divide it by the total number of unique customers (here, 2) who bought something. The average purchase value per customer will be: ($ 500 + $1000) / 2 = $750.
Enter the cost of the email campaign (design, agency fee and content, etc.) you paid without adding email marketing platform charges.
This gives you the ROI percentage, including the breakdown of total opens, conversions, clicks, cost, revenue and benefit. The email campaign ROI calculator shows it in dollars.
Disclaimer: The real results of an email campaign can be different based on multiple factors like industry, geography, currency, etc. The ROI calculation will be according to the input (USD) you have filled in the boxes.
Get answers to the most common questions about calculating and optimizing your email marketing ROI.
