Stop blasting everyone the same email. TrueSend's segmentation engine lets you slice your audience by behaviour, location, lifecycle stage - and anything in between.
Generic email blasts are the biggest waste in email marketing.
Subscribers who receive emails tailored to their behaviour open 3.6× more often and click through.
Sending to unengaged subscribers tanks your sender reputation. Smart segments automatically.
TrueSend's AI analyses your list and surfaces segment opportunities you hadn't thought of - high-churn risk.
Drag-and-drop condition builder with live preview.
Real campaigns. Real results. The segments TrueSend customers use to grow revenue every single month.
E-commerce
Segment customers who haven't purchased in 60–180 days. Send personalised win-back offers.
SaaS
Flag SaaS users who haven't logged in for 14+ days and have under 5 active features enabled.
VIP
Automatically identify your top 10% by spend, frequency, and recency. Give them early access.
Local
Geo-segment by city and timezone. Send event invitations, local store promotions.
Onboarding
Segment new subscribers by how they joined (source), what they downloaded.
B2B
Segment by company size, industry, and job title to send highly personalised outreach at scale.
Four steps from importing your contacts to sending hyper-targeted campaigns - in minutes, not days.
Connect your e-commerce store, CRM, or import a CSV.
Under 5 minutesDrag and drop 50+ filter types - behavioural, demographic, geographic, custom fields - into the visual builder.
Live preview as you buildSee exactly how many contacts match, their average stats, geographic breakdown.
Real-time contact countUse segments in one-off campaigns or trigger-based automations.
Dynamic, always up to date
From AI-powered suggestions to real-time sync - TrueSend's segmentation engine is built for marketers who take targeting seriously.
Opens, clicks, purchases, custom fields, location, lifecycle stage, device type.
Learn moreSegments stay live. As contacts qualify or fall out of your conditions.
Learn moreOur AI analyses your list and surfaces high-opportunity segments.
Learn moreBuild multi-group conditions with full AND/OR nesting. Create segments of any complexity.
Learn morePer-segment performance reporting - open rates, click rates, revenue attributed.
Learn moreNative Shopify, WooCommerce, and Magento integrations pull purchase history, product views.
Learn moreAutomatic Recency, Frequency, Monetary scoring on every contact. Instantly identify.
Learn moreExport any segment to CSV or push it to any CRM via the TrueSend API.
Learn moreTest different messages across segments, or split a segment 50/50 to A/B test creative.
Learn more