Win back lost revenue, boost conversions, and build lasting customer relationships through smart and goal-oriented email automation. At TrueSend, that’s one of our fortes: helping e-commerce brands reach new heights of success.
Most email tools focus on opens. That’s exactly what we help you achieve! At TrueSend, we help you grab a revenue-generating opportunity for your business through our scalable email marketing tools. Our diverse features drive instant purchases, increase checkout completion, and turn prospective buyers into lifetime customers.
At TrueSend, we convert browsers into buyers by driving e-commerce email performance.
From services to products, TrueSend connects your store instantly and turns emails into revenue.
Explore Automation
At TrueSend, we help you promote your products or services by following ecommerce email marketing as a viable strategy.
We are a leading email marketing service provider that helps you establish a long-term association with your customers. It is different from traditional paid or social media ads, and it gives you complete control over your communication channel.
Predicted to hit a staggering USD$16.9 billion worldwide by 2027, email marketing is not only about delivering promotional emails to your customers. It is, in fact, more about building transformative relationships with customers right through their tailored customer journey.
Through ecommerce email marketing, we help you achieve proficiency in turning a curious browser into a customer for life, one customised email at a time. Organised ecommerce email automation is probably the finest way to make the most out of your email marketing efforts, as an online retailer. Make every email serve as a profit-generating opportunity for your online store.
The core ability is to send the right message to the right individuals at the ideal moment through conversion-focused campaigns. This is what makes email marketing stand out from other channels.
With ecommerce email campaigns, you can effortlessly build customer connections in the long run. As a result, it will contribute to viable revenue growth.
Here is a list of some of the most important types for e-commerce brands:
An automated welcome email sequence that’s sent post-sign-up instantly. This series brings new subscribers into your brand story and defines requirements. It also delivers a discount code or incentive, as promised by the retailer.
A promotional email could be your new product announcements and holiday offers (if any). Its goal is to convert interest into immediate sales and capture readers’ attention so they visit your online stores.
A results-oriented, effective email series that aims to recover lost sales when a customer leaves an item in their shopping cart or while checking out. These can be amazingly effective, attracting shoppers with a great incentive or reminder.
These email campaigns make it simpler for ecommerce businesses to reinforce customer relationships after concluding a sale. Such emails consist of important transactional details. These include order confirmations and shipping notifications.
Attract those shoppers who saw the product; however, they did not add the same or forgot to add it to their cart. They’re a crucial and primary part of your marketing automation strategy. That’s because they help convert curious browsers into prospective customers.
Send a gentle reminder to your inactive email subscribers to interact with them, informing them about your brand and the incentive you’re offering. Use an exciting update driving them to revisit your ecommerce store.
At TrueSend, we understand that numerous ecommerce stores end up losing revenue to abandoned carts and inefficient follow-up workflows. This is where our role comes into play.
We help online stores with an adaptable, powerful email marketing strategy for ecommerce. One of the best things about this strategy is that it helps them boost conversions, apart from making it easier for them to regain lost customers. After all, the goal here is to increase retention.
An ecommerce email marketing strategy, when executed with precision, not only boosts your revenue. In fact, it helps you establish a reconnection with your former customers. Moreover, it helps you engage with your audience. With several hundred email addresses in their arsenal, ecommerce brands deploy highly effective and scalable strategies to accelerate revenue.
Refine your email marketing strategy by starting with the basics. These significant steps make a huge difference when growing your ecommerce business.
When you launch an ecommerce email marketing campaign, it helps you save time and money. At the same time, it helps retain your customers, instead of finding new ones for conversion. Email marketing works in your favour every step of the way by helping you nurture customer relationships and drive repeat sales. Reward your customers with exclusive offers, great discounts, or perks. Turn them into loyal ones for life.
Ensure that you personalise your communication with your customers and prospective buyers. Standard emails don’t perform well and usually end up in a junk folder. However, you can increase open rates without hassles. Personalise your emails with customer names and suggest products that are customised to their different needs. Moreover, it allows you to categorise your audience when you segregate your emails. Consider important factors like buying habits, audience metrics, and user behaviour.
Transactional messaging has a lower conversion rate than targeted promotions. Optimise your conversion rates by offering amazing discounts and special offers to the target audience via email. You could target your loyal customers with “VIP early access” deals or convert hesitant buyers with flash sales that incentivise them to purchase.
For online stores, email marketing has become more crucial than ever. As e-commerce enhances competitiveness, you rely on one of the few channels you own, i.e., your email list. It connects you directly to customers who already know and care about what you’re selling. This channel constantly delivers a higher ROI.
While there are variations in paid ads and shifts in social reach, email performance remains stable. Apart from encouraging repeat purchases, it also facilitates relationships in the long run. It strengthens your brand’s foundation.
Connect TrueSend to your store and tools in minutes, without a developer
Here is what you need to know about Truesend for E-commerce.
