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Abandoned Cart

Abandoned Cart Email Templates That Convert

Back to action – the right-time abandoned cart email with ready-made templates for your users. Create urgency with professionally designed abandoned cart email templates and save time.

templete pricing
Template Library

A Diverse Collection of Abandoned Cart Email Examples

Pick the one that best relates to your users, and get them back to your purchase CTA.

Flash Sale Template
Best Seller
Flash Sale
Flash Sale Blast
Festive Offer Template
Festival
Festival
Festive Season Offer
Discount Deal Template
Discount
Discount
Discount Deal Pro
Weekend Special Template
Weekend
Weekend
Weekend Special
Clearance Template
Clearance
Clearance
Clearance Blowout
VIP Exclusive Template
VIP
VIP
VIP Exclusive Access
Live Builder

Grab, Adjust, and Send in Minutes

Drag product cards, urgency banners, and discount badges into your email, and preview them in real time before sending.

Discount Cart Recovery· Offer expires in 2h
Content Blocks
Text Block
Body copy
CTA Button
Checkout action
Divider
Section break
Cart Recovery
Product Card
Image, price, CTA
Cart Items
All abandoned items
Discount Badge
% off + coupon
Countdown Timer
Urgency bar
Low Stock Alert
"Only X left!"
Your 15% discount expires in
02
:
14
:
33
{{name}}, you left something behind!
Complete your order · 15% off just for you

Hi {{name}}, your cart is still waiting. These items are selling fast grab them before they're gone and use your exclusive discount code.

Product
Sneakers Pro Max
$59$149
Only 4 left in stock!
15% OFF
Your exclusive discount applied at checkout
COMEBACK15
Complete My Purchase Save 15% →
Discount Badge
Discount %
Coupon code
Badge color
Urgency bar text
Timer duration
Preview
Offer ends in 02:14:33
Recovery Flow

The Complete Cart Recovery Sequence

Step-by-step automated sequence emails at the right time bring 45% of users back to the purchase option.

Cart Created
The customer adds items; intent is captured.
Trigger point
User Leaves
Abandonment detected; sequence email starts.
Auto triggers
Reminder Email
Cart reminder sent – 52% open rate.
1hr after
Discount Email
15% off (whatever suits you) + countdown timer urgency.
24hrs after
Final Reminder
Last chance – cart expiry update.
72hrs after
Purchase!
Cart recovered – money back.
45% recovered
Features

Advanced Features for Higher Cart Conversions

Turn abandoned shoppers into buyers with smart, automated email flows that bring them back at the right time.

Cart Data Integration

Pulls real-time cart data like product image, price, and name to the templates automatically to remind users exactly what they left behind.

Personalised Product Display

You can easily show saved items to your customers with personalised details through email, creating a direct, relevant shopping reminder.

Discount & Coupon Support

Include your templates and targeted offers to encourage quick purchases.

Trigger-Based Automation

TrueSend saves you time from manual work and helps you send automated emails instantly when a cart is abandoned.

Mobile Optimization

We provide abandoned cart templates that look perfect and convert smoothly on all devices, including mobile.

Revenue Attribution

Tracks recovered sales, revenue per email, per product, and per customer segment, all in one dashboard. So you clearly see the email's impact on revenue.

Results

Strong results lead to real revenue

Here’s why stores trust TrueSend abandoned cart templates.

45%
Cart recovery rate with 3-email automated sequences
352×
More revenue vs stores with no cart recovery emails
52%
Average open rate on personalised cart reminder emails
28%
Higher conversion when a discount code is included
Email Sequence

Your Automated Path to Recover Lost Carts

TrueSend sends three automated emails to escalate urgency, increase incentive, and drive purchase for your business.

Cart Reminder
Reminder
01
1 hour after abandonment
You left something behind – Your cart is ready.
This will be a personalised reminder, with product images, prices, and one-click checkout. Use a friendly tone and no pressure on the customer.
Discount Offer
Discount
Expires soon
24 hours after abandonment
Don't miss out! Save 15% - complete your order.
This is an urgency-driven discount email to be sent to customers with an item still waiting in the cart, a discount coupon and a countdown timer for extra FOMO.
Final Reminder
Last Chance
Cart expires!
72 hours after abandonment
Last chance to check out! Your cart expires tonight
This is an email to be sent to customers with an item still waiting in their cart and an extremely low stock warning that has an exciting CTA to force the customer to finish the order immediately, with no discount – a true cart reminder to create FOMO.
Integrations

TrueSend Works With All The Tools in Your Stack

You won't need to start from scratch – you can easily connect to your eCommerce platform, payment gateway, and CRM in just a matter of minutes.

Shopify
eCommerce platform
Popular
WooCommerce
WordPress store
Popular
Magento
Enterprise eCommerce
Enterprise
Stripe
Payment gateway
Payments
Klaviyo
Email automation
ESP
HubSpot
CRM platform
CRM
Zapier
No-code automation
Automation
REST API
Custom integration
Dev
FAQ

Frequently Asked Questions

Everything you need to know about abandoned cart email templates

Offer Templates FAQ
Can I use these templates without any coding skills?
Yes, all abandoned cart templates are fully editable using a drag-and-drop editor. With TrueSend, you can change the product block, add or change the countdown timer, edit the discount banner, and dynamically implement a different product, all without needing to know how to code. If you can click with a mouse and type, you'll be sending cart recovery emails in no time.
Is there a free plan available?
Yes. TrueSend offers a free plan that gives you a library of selected abandoned cart templates and basic automation triggers, plus the drag-and-drop editor. You do not need a credit card for the free trial. Your paid plan will include a full template library, enhanced cart data, multi-email recovery sequences, and real-time analytics.
How does the complete cart recovery sequence work, and how many emails should I send?
A high-performing cart recovery sequence typically runs across three strategically timed emails. The first email is sent 1-3 hours after the cart has been abandoned. At this time, the purchase intent is at its highest. Just a quick, friendly reminder of the exact items left behind. The second follows at the 24-hour mark. It adds reviews or a trust signal to overcome hesitation. The third sends at 48–72 hours. This email is designed to create urgency and offer a time-limited incentive. A discount or free shipping can be the final nudge to help them decide. Each email in the sequence has a distinct job: to remind, to reassure, and then to convert.
How does cart data integration work? Will my emails show the exact products the customer left behind?
Yes, and this is one of the most powerful features. When a shopper abandons their cart, our platform captures the full cart snapshot in real time. It includes product names, images, prices, variants (size, colour, quantity), and the direct checkout link. All of this is dynamically pulled into the email automatically, so every recovery email shows that specific customer their exact abandoned items, not generic product suggestions.
Can I display personalized product recommendations alongside the abandoned items?
Definitely, in addition to showing the exact products that have been abandoned, you can also configure the email to include a personalised message. Sections such as “You may also like” will be useful, as they consider the customer’s browsing history, purchase behaviour and cart contents. This works particularly well to win back customers who were price sensitive on a particular item; offering an alternative at a lower price point can be the nudge that converts.

Deliver Your Best Work With TrueSend

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