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Features

Email Marketing Features in One Platform

Create beautiful campaigns, automate customer journeys, and track performance with powerful analytics, everything you need in one advanced email marketing platform.

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Trusted by 50,000+ teams
across 120 countries
Emails Built to Deliver Results - TrueSend Email Marketing Platform
Platform Features

Everything to run your email operations

All the capabilities a modern email team relies on are campaigns, API, automation, analytics, and more.

Email Campaigns

Design and send high-performing email campaigns using an intuitive drag-and-drop editor. Create visually attractive…

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Popular

Email API

Send transactional email and automated notifications using a powerful, reliable-built REST API…

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Email Templates

Launch campaigns faster with a library of professional email templates. Choose from more than 100+…

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New

Automation & Workflow

Use a visual workflow builder to create complex automated email workflows. Build drip campaigns, lifecycle…

Build workflows

List Segmentation

Powerful segmentation tools to find the right people. Sort by subscriber demographics

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A/B Testing

Try different subject lines, email bodies, from names and send times. Use real performance data to..

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Analytics & Reporting

Real-time dashboards track opens, clicks, conversions, revenue, heat maps and subscriber growth.

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Core

Deliverability (Core)

Ensure your emails reach the inbox with advanced deliverability infrastructure. The platform supports dedicated IPs.

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Integrations

Connect your email marketing platform with the tools you already use. Integrate seamlessly with over 150 popular.

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Automation

Workflows That Run Automatically

Create powerful email journeys with an intuitive visual canvas. Trigger emails based on user actions and attributes.

TrueSend Email Automation Visual Workflow Builder
Welcome Sequence Active
Trigger: New Subscriber
Automatically starts when someone joins your email list.
Live
Send: Welcome Email
Delay: 0 minutes after signup
68% open rate
Wait: 3 Days
Condition Check: Did the subscriber open the email?
Branch
Send: Product Tour Email
Personalized based on subscriber segment
24% CTR
A/B Testing

Test everything. Improve results.

Run controlled experiments and automatically deliver the winning version, no manual analysis needed.

Statistical significance detected at 95% confidence
Winner auto-sent to 84% of remaining list
VARIANT A
"Your exclusive offer expires tonight 🔥"
38.2%
VARIANT B
"Last chance: Claim your 30% discount"
🏆 Winner +38% uplift
52.7%

Data-Driven Subject Line Optimisation

Test up to five variations at the same time. TrueSend’s engine takes into account engagement, picks a winner at 95% statistical confidence, then automatically sends out the better version.

  • Simultaneous variants max 5 per test
  • No manual labor, automatic deployment of winners
  • Emoji, personalisation and length impact scoring
Engagement by Day & Hour
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Wed 10AM shows peak engagement for your audience

Send At the Right Time to Every Subscriber

TrueSend looks at how each subscriber has engaged in the past to determine the best time to send to that person, which can increase open rates by an average of up to 40%.

CONTENT A → Text-heavy
Click-Through Rate11.3%
CONTENT B — Image + CTA 🏆 Winner
Hero Image
Click-Through Rate27.8%

Test All Email Layouts & Content Blocks

Test different layouts, CTA colors, images versus text and the length of your copy to find out what really hits home with your specific segments of the audience.

Reporting & Analytics

Insights That Guide Smarter Decisions

Live reporting on all campaign metrics so you can see what’s working and react in real time.

TrueSend Email Reporting Analytics Dashboard
Open Rate Last 8 Campaigns
W1
W2
W3
W4
W5
W6
W7
W8
Click Heatmaps
Visual heatmaps of exactly where subscribers click within every email.
Revenue Attribution
Track purchases and revenue directly attributed to each campaign and workflow.
Growth Tracking
Monitor subscriber growth, churn, re-engagement, and list health over time.
List Segmentation

Reach the audience that matters most

Segment your subscribers any way you need by behaviour, purchase history, location, engagement, or custom data.

  • Combine multiple conditions using AND/OR logic
  • Dynamic segments that refresh automatically in real time
  • Custom fields, tags, and event-based segmentation
  • Preview segment size before sending
Explore segmentation
Your Segments
High-Value Buyers
8,420 contacts
84%
Active Openers
22,180 contacts
67%
Win-Back Targets
5,640 contacts
45%
New Subscribers
3,890 contacts
32%
Total segments created
42
Deliverability

Reach the inbox, not the spam folder

Enterprise-grade infrastructure helps ensure your emails arrive where they belong – your subscribers' inboxes.

  • Dedicated and shared IP pools with automated warm-up schedules
  • One-click DKIM, SPF, and DMARC authentication setup
  • Real-time reputation monitoring and blacklist alerts
  • Automated bounce handling and list hygiene tools
  • Spam score preview before every single send
TrueSend Email Deliverability Infrastructure - Reach the Inbox
Security & Compliance

Enterprise-level protection

Your information and your subscribers' information are safeguarded at every layer.

GDPR & CAN-SPAM

Integrated compliance tools for GDPR, CAN-SPAM, CASL and CCPA. Automated processes for getting consent, unsubscribing, and deleting data.

Certified

SOC 2 Type II

Independently reviewed and certified for security, availability, and confidentiality. Yearly penetration testing conducted by external security specialists.

Audited annually

Data Encryption

All data is encrypted at rest with AES-256 and in transit with TLS 1.3. Complete end-to-end security for all sensitive subscriber data and all API communications.

AES-256 & TLS 1.3

SSO & 2FA

Single sign-on (SSO) with SAML 2.0, LDAP, and OAuth. All team members will be required to have 2FA with a hardware key and authenticator app

SAML 2.0

Audit Logs

Detailed activity logs for every action performed in your account. 12-month retention, downloadable reports, and instant suspicious activity notifications.

12-mo retention

Data Residency

Select where your data is stored: US, EU, or APAC data centres, with region-based compliance assurances and data transfer agreements.

US · EU · APAC

Deliver Your Best Work With TrueSend

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  • Unlimited Time On Free Plan