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List Segmentation
AI-Powered

Perfect Message to Perfect Audience

Quit sending identical emails to everyone. TrueSend’s segmentation engine lets you target audiences by behaviour, location, lifecycle stage, and everything in between.

24,802
Active subscribers matched
+38%
Open rate vs broadcast
Segment Builder
Live preview

High-Value Shoppers - Q4

Last updated 2 mins ago

24,802
Match ALL conditions
Total Purchases is greater than $200
Last Purchase within last 90 days
Email Opened at least 3 times
AND
Match ANY condition
Country is one of US, UK, CA
Matched subscribers
24,802
42% of list
3.6×
Higher open rates with targeted segments vs broadcast
+42%
Average revenue per email with behavioural segments
50+
Pre-built filter conditions ready to use out of the box
Real
Live segment sync - membership updates every minute
Segmentation analytics dashboard - replace before deploy
24K
Matched
42%
Of List
38%↑
Open Rate
The Difference

Stop Broadcasting. Start Converting.

Generic emails burn value instead of creating it. With TrueSend, unlock your potential.

Relevance Into Revenue

Subscribers who receive behaviour-based emails open 3.6x more often and click through at higher rates.

Defend Your Deliverability

Sending to inactive subscribers damages your sender reputation. Smart segments help prevent this.

AI Suggests, You Execute

TrueSend’s AI analyses your audience and reveals segment opportunities you might have missed.

Visual Builder

Create Any Segment in Minutes

Use a drag-and-drop builder with real-time preview.

TrueSend · Segment Builder
Conditions
Audience
Analytics
History
My Segments
High-Value Shoppers 24K
New Subscribers 8.2K
At-Risk Contacts 3.1K
US Customers 14K
Engaged Readers 19K
Abandoned Carts 2.4K
AI Suggested
VIP Lookalikes New
Re-engage Window New
24,802 contacts
Filter Group 1
Total spend
AND
Last purchase
AND
Emails opened
AND
Country
Live Preview
42% of list
24,802
matched contacts
Avg spend$348
Open rate54.2%
Click rate22.8%
US based68%

Turn Segments into Revenue

Use the same high-performing audience segments powering real customer growth every month.

E-commerce segmentation - replace before deploy
E-commerce
+56%
Revenue lift

Lapsed Buyer Reactivation

Identify customers who have been inactive for 60–180 days and trigger personalised offers to drive repeat purchases.

Last purchase dateProduct categoryOrder value
SaaS segmentation - replace before deploy
SaaS
−34%
Churn rate

At-Risk User Recovery

Detect disengaged SaaS users via inactivity and low feature usage, then trigger re-engagement campaigns automatically.

Login frequencyFeature usagePlan tier
VIP segmentation - replace before deploy
VIP
5.2×
Higher LTV

VIP Customer Rewards

Segment top customers by spend, recency, and frequency to deliver exclusive access and loyalty-driven incentives.

RFM scoreTotal spendPurchase freq.
Local segmentation - replace before deploy
Local
+28%
Click rate

Geo-Targeted Campaigns

Use location and timezone data to send timely, relevant promotions, events, and store-specific communications.

CityTimezoneLanguage
Onboarding segmentation - replace before deploy
Onboarding
+41%
Activation rate

Subscriber Onboarding Flows

Segment new subscribers by acquisition source and behaviour to deliver personalised onboarding journeys that improve activation.

Sign-up sourceDays since joinLead magnet
B2B segmentation - replace before deploy
B2B
+67%
Reply rate

Account-Based Targeting

Segment audiences by company attributes like size, industry, and role to deliver highly personalised B2B outreach.

Company sizeIndustryJob title
How It Works

Turn Contacts Into Conversions

Move from a basic list to hyper-targeted campaigns quickly, without complex setup or delays.

1

Connect & Sync Data

Integrate your platform to instantly and accurately unify contacts.

Under 5 minutes
2

Build Smart Segments

Use behavioural, demographic, and custom filters in a visual builder with real-time updates.

Live preview as you build
3

Preview Audience Insights

View live audience size, engagement metrics, and geographic distribution before confidently launching any campaign.

Real-time contact count
4

Launch & Automate Campaigns

Activate segments in campaigns or workflows to drive measurable revenue growth.

Dynamic, always up to date
Segmentation workflow - replace before deploy
Real-time
Segment sync
3.6×
Higher open rates
Full Feature Set

Built for Precision Targeting

Leverage AI suggestions and real-time data to create smarter segments that power high-converting campaigns.

Advanced Filter Conditions

Segment using behavioural, demographic, and custom data across multiple attributes.

Learn more

Real-Time Syncing

Segments update automatically as contacts meet or exit defined conditions.

Learn more

AI Segment Insights

AI analyses audience data to uncover high-performing, untapped segment opportunities.

Learn more

Nested Logic Builder

Create complex segments using advanced AND/OR logic across multiple conditions.

Learn more

Segment Performance Analytics

Track opens, clicks, and revenue to measure segment-level campaign performance.

Learn more

E-commerce Data Integration

Sync purchase behaviour, product views, and customer data from e-commerce platforms.

Learn more

Built-In RFM Scoring

Automatically score contacts by recency, frequency, and monetary value instantly.

Learn more

Flexible Data Export

Export segments or sync seamlessly with CRMs using robust API access.

Learn more

Segment A/B Testing

Test messaging variations across segments to optimise engagement and conversions effectively.

Learn more

Deliver Your Best Work With True Send

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