Home
/
Transactional Email
/
Trial Expired

Turn Expired Trials
Into New Signups

When a trial expires, timing matters a lot. You don't miss your right time; that's why we are here with a ready-made template. Send an email instantly without building it from scratch. Give your user a clear next step right away.

View Template Live Preview
Trial Expired Email Template
Trial Ended
Reactivate anytime
20% Off First Month
For returning users
28% Reactivation Rate
With this template
Interactive Preview

Edit and Personalise Your Email Templates with Ease

Easy to switch between design, mobile, and code views. Now customise your trial-expired email templates in a few steps at TrueSend.

app.truesend.com/templates/trial-expired
Design
Mobile
Code
YourBrand
Your Trial Has Ended
But your work isn't gone reactivate anytime
Trial ended: 13 May 2025
Hi Sarah,

Your 14-day free trial of YourBrand Pro ended on 13 May 2025. We hope you got a chance to explore what's possible. Your data, automations, and settings are safely stored and ready to go the moment you reactivate.

What you built during your trial
47
Emails Sent
3
Automations Built
280
Subscribers Added
62%
Avg. Open Rate
Currently locked reactivate to restore:
All 3 automation workflows
Campaign history & analytics
280 subscribers & list segments
Advanced reporting dashboard
Pro Plan
₹ 1,999
per month · cancel anytime
All your trial data restored instantly
Unlimited email sends
Advanced automation & A/B testing
Priority support & dedicated IP
20% off your first month use code COMEBACK20 Valid for 48 hours only · Exclusive for returning trial users
Reactivate My Account Or continue with the Free Plan (limited features)

Your data will be kept for 30 days after trial expiry. After that, it will be permanently deleted. Questions? Reply to this email or reach us at support@yourbrand.com

We'd love to have you back,
The YourBrand Team

© 2025 YourBrand · 100 Market St, SF, CA
Unsubscribe · Privacy Policy · View Pricing

YourBrand
Trial Has Ended
Reactivate anytime

Hi Sarah, your trial ended on 13 May 2025. Your data is safely stored reactivate to restore everything.

47
Emails Sent
3
Automations
280
Subscribers
62%
Open Rate
20% off first month · Use code COMEBACK20
Reactivate My Account → Continue with Free Plan

Data kept for 30 days · support@yourbrand.com

© 2025 YourBrand · Unsubscribe

HTML 
<!-- Trial Expired Email Template -->
<table width="600" cellpadding="0">
  <tr><td style="background:#475569;
     padding:32px;text-align:center">
    <h1 style="color:#fff;font-size:22px">
      Your Trial Has Ended
    </h1>
    <p style="color:rgba(255,255,255,.82)">
      Ended: {{trial_end_date}}
    </p></td></tr>
  <tr><td style="padding:28px 32px">
    <p>Hi {{first_name}},</p>
    <!-- Activity summary -->
    <table width="100%"><tr>
      <td>Emails: {{emails_sent}}</td>
      <td>Automations: {{automations}}</td>
      <td>Subscribers: {{subscribers}}</td>
    </tr></table>
    <!-- Special offer -->
    <p style="background:#d97706;
       color:#fff;border-radius:9px;
       padding:12px 16px;font-weight:700">
      20% off · Code: {{discount_code}}
    </p>
    <!-- Reactivate CTA -->
    <a href="{{reactivate_url}}"
       style="display:block;
       background:#2563eb;color:#fff;
       padding:16px;border-radius:10px;
       text-align:center;font-weight:800;
       text-decoration:none;margin:18px 0">
      Reactivate My Account
    </a></td></tr>
</table>
Built to Reactivate

Boost trial-expired email conversions with us.

Every element we offer in templates helps your customers reconnect with your product, understand the value and choose again.

Trial Activity Summary
28%

Include a quick trial activity summary of the user in your professional trial-expired email templates.

  • Reflects user engagement during trial
  • Highlights activity
  • Reminds them of value
  • Build upgrade intent
Reactivation Offer

You can easily add reactivation offers in our trial-expired email templates.

One-Click Reactivation

Our templates present a clear one-click reactivation button so that your users restart their accounts instantly.

Locked Data Notice

We have templates that help you inform users that their data is saved but locked after trial expiry.

Free Plan Fallback

Give a free plan fallback option via a trial-expired email so users can continue with limited features instead of losing complete access.

Use Cases

Schedule to Send Trial Expired Emails

We have a structured email template flow to guide users step by step after trial expiry. Make sure you know when to send it all.

1
Day 0 – Trial Just Ended
The time to send an instant trial-expired email using our instant template to notify and prompt a quick upgrade.
Day 0
2
Day 7 – Gentle Reminder
We provide a reminder email template to re-engage your clients and highlight what they are missing.
Day +7
3
Day 25 – Data Deletion Warning
It's high time to use our warning template to inform users that their data may be removed soon to encourage faster reactivation.
Day +25
4
Day 60 – Win Back Campaign
To bring your inactive users back, we have special templates in which you can attach strong offers or incentives.
Day +60
Trial Expired Template Preview

Why Use Professional Trial-Expired Email Templates?

Sending trial-expired emails is a sensitive moment for brands, and this is the time when they can win the customer back or lose one of their clients. Professional trial-expired email templates minimize the chance of mistakes and give your brand a clean and perfect email format and layout that also suits every device. Along with it, businesses save a lot of time and effort.

Use This Template →
In-Depth Guide

Why Trial Expired Emails Fail?

Many trial-expired emails fail because they don’t clearly guide clients. A weak or unclear CTA confuse people about what to do next, and it lowers the chance of reactivation.

Another common issue is timing and urgency. When emails are sent too late or don’t create a reason to act quickly, then users lose interest or move on to other tools. Ready-made email templates solve most of the problem, so you can relax while we handle it.

These emails also fail to remind users of the value they have already used. Without that connection, it becomes harder to engage them again and convert them into paying customers.

FAQ

Frequently Asked Questions

Everything you need to know about trial expired email templates

Trial Expired FAQ
Do trial-expired email templates work for all industries?
Yes. Many SaaS, app, e-commerce tool, subscription service, and platform providers that offer a free trial before a paid plan use these emails to bring customers back to their platform.
When is the best time to send a trial-expired email?
Businesses should send this email right after the trial ends. If you delay this email, it can reduce conversion chances. Users may forget the product or switch to a competitor.
What mistakes should I avoid in trial-expired email templates?
There are some mistakes that most users make. For instance, the trial-expired email template should not have unclear messages, weak CTAs, too many links, long paragraphs, etc. Along with that, you should explain the customer loss after the trial ends.
Can I customise Truesend's trial-expired email template?
Yes. At Truesend, we allow users to customise their chosen email template according to their brand identity. You can edit text, add your brand colour, and add a CTA button with our drag-and-drop tool. Switch between design, mobile, and code views.
Should we offer discounts to trial-expired emails?
If you are sending trial-expired emails, you can offer discounts to your customers to keep them persistent. But you need to use it smartly, as you highlight the benefit first, then offer any deal. It will protect the current product value. Our templates give you a preview of how you can present it carefully.

Deliver Your Best Work With TrueSend

  • No Credit Card Needed
  • Unlimited Time On Free Plan
Get Started Now View Pricing